FanShield-Phoenix Raceway fan-first formula

Article posted by Coliseum, August 18^th, 2021

Image: Phoenix Raceway

One of the most innovative, fan-focused destinations in all of motorsports has a new name. Phoenix Raceway (US) and ticket insurance provider FanShield announced recently that Phoenix Raceway’s state-of-the-art infield experience will now be known as the FanShield Infield Experience.

The ‘Phoenix Raceway’ stated that the FanShield Infield Experience, which is easily accessible from the Midway, allows fans to walk inside the National Association for Stock Car Auto Racing (NASCAR) Cup Series garages, placing them up close to their favorite teams and drivers. Fans also get a live look into Ruoff Mortgage Victory Lane, interactive activities, entertainment, and more.

The 42,000-capacity Phoenix Raceway is a one-mile, low-banked tri-oval race track located in Avondale, Arizona, near Phoenix (US). The motorsport track opened in 1964 and currently hosts two NASCAR race weekends annually. Phoenix Raceway has also hosted the CART, IndyCar Series, USAC, and the WeatherTech SportsCar Championship.

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FanShield is ticket protection made by fans, for fans. FanShield provides ticket protection to fans’ live event experiences at a small premium. If a fan is unable to attend due to any of FanShield’s covered reasons, they have the option to file a claim with the company for reimbursement and they take it from there.

Florida (US)-headquartered the National Association for Stock Car Auto Racing (NASCAR), LLC is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and his son, Jim France, has been the CEO since August 6^th, 2018.

Said Phoenix Raceway President Julie Giese, “FanShield has an established track record of innovation and putting fans first. They’ve also been a valued partner of Phoenix Raceway that has played a key role in the evolution of our facility. That makes them an ideal partner for our FanShield Infield Experience.”

Julie Giese, President, Phoenix Raceway, US, is a Member of Coliseum Strategic Committee.

FanShield, based in Phoenix, is a member of the Protecht family of technology companies and an innovative provider of ticket protection services throughout the entire live event space. Its fan-focused technology delivers cost-effective insurance that protects ticket buyers from unforeseen circumstances. The company is also no stranger to Phoenix Raceway, as it sponsored NASCAR Cup Series races at the iconic, one-mile doglegged oval from 2018-2020.

Maintained Protecht Founder and CEO Bryan Derbyshire, “Our relationship with Phoenix Raceway has been a key element to our company’s growth these past four years. The FanShield 500 was a tremendous success and now that Phoenix has earned the Championship race, it only made sense to continue our active engagement with this all-star team. Our recent 10-year extension with NASCAR and its tracks along with our sponsorship of the best infield experience in NASCAR will keep our foundation firmly rooted in motorsports.” The ‘Phoenix Raceway’ further stated that fans with grandstand or hillside tickets can purchase access to the FanShield Infield Experience. In addition to the opportunities listed above, a FanShield Infield Experience ticket provides access to exclusive driver Q&As, shaded eateries, the NASCAR Kid Zone, and the Esports Gamer Garage. On Sunday of race weekend, FanShield Infield Experience pass holders can also sign the start/finish line.

The FanShield Infield Experience will brim with excitement during the upcoming NASCAR Championship Weekend to be held from November 5^th-7^th. Action begins on November 5^th, when the NASCAR Camping World Truck Series crowns its champion in the Lucas Oil 150. On November 6^th, fans will be treated to two championship events – the Arizona Lottery 100 (ARCA Menards Series West) and the NASCAR Xfinity Series Championship Race. Action culminates on November 7^th with the NASCAR Cup Series Championship Race.

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