Fortuna Düsseldorf ‘Football For All’ mantra


Fortuna for all Image: Fortuna Duesseldorf

The 2. Bundesliga team Fortuna Düsseldorf held extensive discussions in the last few months to enable first-class football in Düsseldorf (Germany) again and to rally all Düsseldorf residents behind the club.

‘Fortuna Düsseldorf’ further stated that terming it as ‘Fortuna for Everyone’, the club stated that it wanted to do things differently.

Düsseldorfer Turn-und Sportverein Fortuna 1895 e.V., commonly known as Fortuna Düsseldorf, is a German football club in Düsseldorf, North Rhine-Westphalia (Germany), which competes in the 2. Bundesliga.

The MERKUR SPIEL-ARENA is a multifunctional football stadium in Düsseldorf, Germany. The stadium holds 54,600 and has a retractable roof. Its special heating system allows the stadium to host events in a comfortable ambience even when it is chilly cold during the Winter season. It serves as the residence of Fortuna Düsseldorf.

‘Football for Everyone’

‘Fortuna Düsseldorf’ further stated that the club has decided to allow free entry to home games irrespective of the fact whether one is a member, season ticket holder, organized support team or just Fortuna-crazy fans.

A pilot will be held for home games in the 2023-2024 seasons where free entry will be allowed to all league home games. The 2. Bundesliga season will start on July 28th.

The above initiative has been made possible by the club’s new strategic companions – Hewlett Packard Enterprise (Texas, US-based intelligent solutions and cloud-based services), Provincial, TARGOBANK (German bank mainly operating in the retail, business and corporate customer segments), and Common Goal, who all share the club’s belief that football primarily belongs to the fans.

Berlin (Germany)-based Common Goal is a pledge-based charitable movement by the streetfootballworld for the football industry, which was launched with the public support of Spanish footballer Juan Mata.

The stadium is key to Fortuna’s goal of ‘Football For All’ and Fortuna is and will remain a club that belongs to the fans. Under the ‘Fortuna For Everyone’ objective, the club will create more space in their home ground and will invite all fans to get more involved through futuristic technology. The club relies on modern and digital forms of participation.

Transparent Fiscal Dealings

Fortuna Düsseldorf has decided to make its financial dealings more transparent i.e., the sponsoring income generated. Apart from investing in the professional squad, 20 percent of the income generated will toward promoting youth and women’s football. Twenty (20) percent will go toward building a digital infrastructure and 20 percent will go toward the arena. Ten (10) percent of the funds will go toward promoting sustainability initiatives and mass sport in the Düsseldorf City. To this end, the club will reposition itself as an association in the Düsseldorf area and also implement projects together with its partner Common Goal.

And the above initiative will only be possible through a close alliance between the association, the City and companies from the region, who not only bring in the necessary financial means, but also support this concept out of conviction in order to change the game of football in Düsseldorf in the long term and make it accessible to everyone.

  • May 2023

The first workshop will be held with fans, employees and partners.

  • June 2023

Start of the registration process ‘Fortuna For All’.

  • Season 2023-2024

Pilot phase with individual free home games to be held.

  • Fortuna Goal

All league home games with free entry.
Asserted Alexander Jobst, Fortuna Düsseldorf head honcho, “We want each and every individual to be able to experience football in Düsseldorf and thus anchor Fortuna much more firmly in our City. Our new strategic partners make this possible. Hewlett Packard Enterprise (HPE), TARGOBANK, Provincial, and Common Goal share our belief that football belongs first and foremost to the fans.”

Commented Isabelle Chevelard, Chief Executive Officer (CEO) of TARGOBANK, “As a strategic partner of Fortuna, we are committed to promoting sustainability, corporate social responsibility (CSR) and diversity – also in sports. This is how we give something back to our homeland. Social commitment and participation are clearly in line with our values and those of our parent company, Crédit Mutuel Alliance Fédérale.”

Added Jurgen Griesbeck, Co-Founder of the Common Goal movement, “Today more than ever, football clubs are fundamentally important pillars of our social cohesion and the participation of all sections of the population. In times of increasing commercialization of professional football, Fortuna’s decision to position the club with this understanding of the future not only demonstrates a great deal of courage, but also the foresight in adapting to the requirements of our time, in which sustainable social contributions are increasingly important alongside sporting success decide the future viability and relevance of clubs. We are proud and happy.”

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