Fresh as morning dew look for Easter Road

Article posted by Coliseum, August 16^th, 2022

Image: Hibernian FC

A lot of improvizations have been made to Easter Road – the home venue of the Scottish Premiership team Hibernian F.C. (Scotland).

‘Hibernian FC’ stated that whether that is in the concourses, around the stadium, or looking out on to the pitch, there’s been a lot of work to develop Easter Road.

The Hibernian Football Club, commonly known as Hibs, is a professional football club based in the Leith area of Edinburgh, Scotland. The club plays in the Scottish Premiership, the top tier of the Scottish Professional Football League.

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The Easter Road is a football stadium located in the Leith area of Edinburgh, Scotland, which is the home ground of the Scottish Premiership club Hibernian F.C. The stadium currently has an all-seated capacity of 20,421, which makes it the fifth-largest football stadium in Scotland.

‘Hibernian FC’ quoted Hibernian F.C. Chief Executive Ben Kensell as stating, “There’s been a lot of projects over the Summer as we look to develop the club and improve the matchday experience for our supporters. The insight and information gained from the supporter survey was really valuable for us and we were able to use that as we looked to make noticeable changes to the stadium.”

Added Kensell, “Alongside improving the matchday experience and developing the stadium, all these improvements will grow our club-controlled income, which in turn will benefit the First Team as all money generated goes into making us more competitive on the pitch.”

There has also been a huge effort to make Easter Road inclusive, and a safe space, for all supporters.

Easter Road Improvements:

Hospitality Revamp

During a game held recently, the brand-new hospitality suites were in use where the club has gone from two previous hospitality areas to six new areas including the Albion Bar for fans seated anywhere in the stadium.

Working with stadium caterer Elior, with who Hibernian F.C. signed a long-term financially beneficial deal with, the club will be up offering one of the best hospitality experiences in Scotland within the new West Stand areas and general admission kiosks and concourses.

Big Screens

The static advertising boards around the pitch have been replaced by electric LED Advertising Boards, which increases the club’s commercial assets and will ensure with the big screens the Hibs can improve the matchday messaging and drive atmosphere pre-match. Alongside this, Hibernian F.C. has relaid the Astro around the pitch including two club crests on either side of the dugouts.

Stadium Concourses

Lots of new TVs have been installed around the concourses at Easter Road that will include StatZones, so supporters can gain a greater insight into each home match alongside checking out all the half-time and full-time scores around the country.

Stadium Clean-Up

Volunteers came together over the Summer to help prepare Easter Road for the upcoming cinch Premiership campaign.

Alongside the incredibly valued supporters that took part, the club also teamed up with the Scottish Veterans Residences to support a number of ex-servicemen.

The voluntary workers supported the club’s Operations Team and Maintenance Team giving the stadium a fresh look.

Said Martin Nadin OBE, Chief Executive of Scottish Veterans Residences, “It is very apt that our residents are volunteering with Hibs, as SVR’s Whitefoord House on the Canongate was established to look after Edinburgh’s homeless ex-servicemen some 35 years after Hibernian F.C. was founded nearby to help social integration. We help the men and women we support to reintegrate into civilian life and this exciting volunteering project will be an invaluable experience for our Veterans, particularly those who are preparing to return to the workforce.”

Disabled Supporters

Over the past couple of seasons, Hibernian F.C. has been working hard to identify the needs of its disabled supporters and offer a service which enhances their matchday experience.

The club now offers a range of services to support its disabled supporters including a click and collect/food delivery service, kiosk menus available in Braille, a Disability Support team on matchdays, sensory bags for young people with autism, and other learning difficulties, and much more!

Alongside this, there’s also been a lot of work at the Hibernian Training Centre too to make it a high-performance area.

Gym Area

A new platform has been built into the gym at Hibernian Training Centre (HTC), which gives the players greater space to do their strength and conditioning work.

Canteen

This has been developed so that the players have a larger space to eat together, which is conducive to creating greater team cohesion.

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