Gensler to bedeck Paul Brown Stadium


Cincinnati Bengals Paul Brown Stadium update August 2022 Image: Gensler & Cincinnati Bengals

Big changes could be coming to the Paul Brown Stadium in Cincinnati (US), including live sports betting club, standing-room-only decks and drink rails, a nightclub, and a sky bridge to connect upper concourses.

‘WCPO’ stated that the WCPO obtained an early version of a masterplan, received through a public record request to the Hamilton County. It contains 45 pages of ideas and renderings to upgrade the 20-year-old stadium, but no price tag.

The 65,535-capacity Paul Brown Stadium is an outdoor football stadium in Cincinnati, Ohio (US). It is the home venue of the Cincinnati Bengals of the National Football League (NFL) and opened on August 19th, 2000.

The Cincinnati Bengals are a professional American football team based in Cincinnati US. The Bengals compete in the National Football League (NFL) as a member club of the league’s American Football Conference North division. The club’s home games are held in downtown Cincinnati at the Paul Brown Stadium.

Bridget Doherty, County Spokesperson, wrote in a statement to the WCPO, “The Gensler presentation is a conceptual outline of ideas guiding the overall master planning process. None of these ideas are final. We expect the final masterplan by the end of this year that incorporates the capital plan that was released publicly in April.”

‘WCPO’ further stated that the future of the Paul Brown Stadium will be decided in the coming years. The team’s lease with the Hamilton County expires in 2026 and talks over expensive upgrades have already started.

Doherty wrote, “The team and county continue to work cooperatively towards the goal of making the Paul Brown Stadium the long-term home for the Bengals in Hamilton County.”

The county and the Bengals hired Los Angeles-based architecture and design firm Gensler Sports to evaluate the stadium. The firm released a capital assessment report in April, recommending $493 million in basic repairs to the aging structure such as fixing steel rails and ramps, replacing seats and upgrading the electric and plumbing systems.

But enhancements to boost the fan experience and deliver high-end amenities that the NFL fans are enjoying in new stadiums will be revealed in a separate masterplan that Gensler expects to unveil in November. The June presentation offers a sneak peek of the ideas being circulated.

Gensler is considering the idea of adding cascading balconies to the Southeast corner of the stadium, similar to the outfield decks at the 48,876-capacity Oriole Park at Camden Yards in Baltimore, Maryland (US).

Also being considered are new South rooftop experiences, a sky bridge to connect upper concourses, a live sports betting club, and a much larger scoreboard with gameday fireworks above it.

The average regular season attendance dropped 38 percent at the Paul Brown Stadium from 63,993 in 2015 to 58,500 in 2019, so Gensler may recommend adding a wide range of seating options, which is a trend at NFL stadiums nationwide.

The presentation introduces the idea of cutting the number of traditional general admission seats in favor of adding field suites, premium suites, standing drink rails, sponsor deck seating, standing room decks and theater-style areas with banquettes and living room style seats.

The existing Northwest scoreboard may be greatly enlarged and relocated to a lower position over the team pro shop and the main entrance to the stadium. The entire front entrance to the stadium may be completely redone with glass walls and upper terraces with trees and seating.

Gensler may also add six new districts to the stadium: A commissary-style food market similar to the Findlay Market, and areas that pay homage to the nearby Bourbon Trail, incline railways, Cincinnati’s arts and culture, the area’s German heritage, and an urban jungle.

The firm is hoping to change the function and flow of the stadium by removing the Southern ramps and replacing them with escalators used at other NFL stadiums.

The firm also wants to reduce the congestion at Gate D – where 45 percent of fans enter the stadium. That could happen by using strategic landscaping and signage to steer traffic flow, and by using new security screening and ticketing technology to speed up stadium entry.

One of the masterplan’s goals is to create revenue opportunities to support a competitive NFL team. Ideas include in-bowl, deck and gate sponsorships, as well as selling building naming rights. The firm could also recommend improving locker room and equipment areas to stay competitive and appeal to free agents better.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at and make use of the 365Coliseum Business.

Watch 380 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News:

Advertisement NEXO - A Yamaha Group Company
Advertisement Coliseum GSVA News Banner - MatSing