Grubhub ‘grab’ a deal with Redhawks

Article posted by Coliseum, September 30^th, 2021

Image: Washington Football Team

The National Football League (NFL) team Washington Football Team (US) announced on September 23rd the launch of its groundbreaking partnership at its residence – FedExField – with Grubhub, an industry leading online and mobile food ordering and delivery platform. This new partnership marks the first time a professional sports property has partnered with Grubhub and will enhance and expedite the ordering experience and payment process for in-stadium dining at the FedExField.

The ‘Washington Football Team’ stated that as part of this partnership, Grubhub has created a custom ordering experience specifically for FedExField that fans can easily access through the Grubhub app or by scanning QR codes on the back of seats and around the stadium. Utilizing geo location, Grubhub’s technology enables fans to place an order with select vendors near their seats, pay directly through the Grubhub app and pick up their orders through designated concession lanes. Approximately, 20 vendors throughout FedExField will be available for ordering on Grubhub. FedExField also will have four food concession locations exclusively for orders placed through the Grubhub app.

The Washington Football Team is a professional American football team based in the Washington metropolitan area. Formerly known as the Washington Redskins, the team competes in the National Football League (NFL) as a member club of the NFC East division.

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The 82,000-capacity FedExField, originally Jack Kent Cooke Stadium, is an American football stadium located near the Capital Beltway in Prince George’s County, Maryland (US), five miles East of Washington, D.C. The stadium is the home of the Washington Football Team of the National Football League (NFL).

Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform owned by Just Eat Takeaway that connects diners with local restaurants. The company is based in Chicago, Illinois (US) and was founded in 2004. Their slogan is ‘Grub What You Love’.

Said Jason Wright, Washington Football Team President, “We are committed to innovating across our guest experience to ensure we are providing fans with a next level gameday experience at FedExField. This partnership with Grubhub provides our fans with easier, faster and contactless access to amazing food vendors at the stadium, which means they can enjoy all of their favorite gameday foods while also having more time to cheer on the Burgundy and Gold.”

The ‘Washington Football Team’ further stated that Grubhub provides food ordering technology to more than 250 universities across the country. Drawing from years of work in these high-volume environments, Grubhub is deploying its technology to stadiums and leveraging its unique algorithm and order controls to predict accurate order estimated time of arrivals (ETAs) – allowing fans to watch more of the game and spend less time waiting in line. Grubhub’s mobile ordering and pickup solution was piloted during the preseason and Weeks 1 and 2 of the regular season with a smaller selection of vendors at the FedExField. On average, wait times were cut in half for fans who ordered via the Grubhub app compared to placing a traditional in-person order.

Enthused Brian Madigan, Vice-President, Campus and Corporate Partners, Grubhub, “We’re excited to bring our mobile ordering and pickup technology right to fans’ fingertips at FedExField. Grubhub has nearly a decade of experience developing solutions that make it easy to order, pay for and pick up food from some of the busiest spots in the country, including college campuses, hotels and resorts. We’re thrilled to extend our expertise to the Washington Football Team and work together to enhance the gameday experience for fans.”

In addition to mobile ordering and pickup, the Washington Football Team and Grubhub will pilot various programs to continuously enhance fans’ overall gameday experience throughout the season. These initiatives include offering fans seated on the suite level of FedExField the ability to order merchandise from in-stadium retailers, such as the Team Store, through the Grubhub app – making the Washington Football Team the first NFL team to offer this experience via a mobile ordering solution.

The Grubhub mobile ordering experience at FedExField is part of several new food and beverage enhancements at the stadium for this season. Most notably is the addition of eight new local food vendors, chosen through the ‘Flavors of the DMV’ product showcase held by the organization this offseason. Several of these winners, including Fireman’s Cafe from Washington D.C., Seafood at the Shack from Silver Spring, Maryland, and Kitchen Cray from Lanham, Maryland, will be available for in-stadium ordering on Grubhub this Fall.

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