Infosys digital push to key MSG properties



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MSG partners with Infosys Image: MSG

The Madison Square Garden Sports Corp. (MSG Sports), Madison Square Garden Entertainment Corp. (MSG Entertainment) and Indian IT major Infosys announced a multiyear signature marketing partnership on November 17th.

The ‘Business Standard’ stated that under the partnership, Infosys will be the Official Digital Innovation Partner of key MSG properties (US) including the National Basketball Association (NBA) team New York Knicks, the National Hockey League (NHL) team New York Rangers and the Madison Square Garden Arena in New York, a statement said.

The Madison Square Garden Sports Corp. is an American sports holding company based in New York City (US). MSG Sports manages professional sports teams.

The Madison Square Garden Entertainment Corp. is an American entertainment holding company based in New York City. The company was established in 2020 when The Madison Square Garden Company spun off its non-sports assets as an independent, publicly-traded company.

The Infosys Limited is an Indian multinational information technology company that provides business consulting, information technology and outsourcing services. The company was founded in Pune and is headquartered in Bengaluru (India).

The 20,789-capacity Madison Square Garden, colloquially known as ‘The Garden’ or by its initials MSG, is a multipurpose indoor arena in New York City (US). Located in Midtown Manhattan between Seventh and Eighth avenues from 31st to 33rd Street, it is situated atop Pennsylvania Station.

As part of this collaboration, MSG Entertainment and Infosys will create a digital command center inside ‘The Garden’, featuring Infosys’ service and technology platforms, the statement added.

The ‘Business Standard’ further stated that through the continuous production of data and analytics, the command center will provide onsite staff with enhanced, real-time oversight of event operations.

The statement further read, “This valuable insight will allow MSG personnel to make immediate decisions to help deliver a more efficient, seamless fan experience. In addition, guests will have access to select data directly, enabling them to choose everything from the best entrance/exit to the most convenient food and beverage options.”

Andrew Lustgarten, President and Chief Executive Officer (CEO) of MSG Sports and President of MSG Entertainment, said Madison Square Garden welcomes millions of people each year and one of its most important priorities is finding new ways to deliver a world-class experience to each and every one of them, down to the smallest detail.

Lustgarten added, “…This Infosys partnership helps us do just that. Infosys shares our vision for using data and analytics to improve the guest experience, and we couldn’t be more excited that they are joining us in such a significant and integrated partnership.”

Infosys will elevate the Knicks’ and Rangers’ fan experience and further connect fans to their teams by delivering in-depth stats during games.

Infosys has also become the presenting partner of the Infosys Concourse on the sixth floor and the Infosys Suite Level on the ninth floor of ‘The Garden’.

Infosys will receive substantial brand integration throughout these areas, as well as digital and static signage at all Knicks and Rangers games and as part of the Arena Concert Series, the statement said.

In addition, Infosys is partnering with Knicks Gaming, an MSG Sports e-sports brand, the statement added.

Infosys will be presenting partner of the Knicks Gaming Training Center, once the new facility is complete.

The Bengaluru (India)-based company is working with Knicks Gaming to raise the bar for esports – using innovative, data-powered solutions to help improve performance. This includes personalizing training content for players through the use of artificial intelligence (AI) to optimize the learning process.

Infosys Chief Executive Officer Salil Parekh said, “As a business that understands the obligations of enterprise to drive sustainable performance, we are delighted to be part of the iconic Madison Square Garden’s journey as it continues to evolve into a smart arena.”

As a digital innovation partner, Infosys will deliver the cutting-edge advantage of its platforms to unlock value for MSG through new efficiencies that enable fans to immerse themselves in all aspects of the events at ‘The Garden’ so they come to appreciate the MSG experience, even more, he added.

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