It’s ‘you (bet)!’ for ‘The Iggles’-Fox Bet


Philadelphia Eagles with Fox Bet Image: (nydronepilot)

The Philadelphia Eagles National Football League (NFL) franchise has struck a multiyear deal with mobile betting company Fox Bet, which will enable the opening of a new branded interactive studio at the team’s home – the 69,176-capacity Lincoln Financial Field Stadium in Philadelphia, US.

The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the NFL as a member club of the league’s National Football Conference East division.

The studio will be built from the ground up with the purpose of “entertaining Eagles fans in an unprecedented way” and will feature exclusive content across multiple platforms presented by Fox Bet. The content will be led by Eagles personalities and include appearances from Fox Bet contributors.

As an official partner of the Eagles, Fox Bet’s will enjoy naming rights to the new premium lounge and media studio opening at Lincoln Financial Field. The lounge will open its doors to ticketed guests on game days and will sit on the service level adjoining the players’ parking lot and locker rooms.

The space will measure 4,000 square feet and will provide up to 380 fans with access for two and a half hours prior to kickoff and one hour post-game. Guests will go on to benefit from all-inclusive food and beverage options, as well as behind-the-scenes premium access and prime locations to watch player arrivals and live post-game press conferences.

A Fox Bet-branded interactive activation room equipped with TV monitors and sports lounge seating will also be included into the space.

As part of the pact, Fox Bet will serve as the presenting sponsor of Eagles Edge, a new program airing on the team’s digital channels following all games.

Fox Bet will benefit from broadcast, digital and social media advertising across team channels, as well as custom promotions and strong game day branding presence.

Fox Bet will also receive prominent messaging on Lincoln Financial Field’s LED boards and end-zone boards, along with signage on concourse levels. The company will also be the presenting sponsor of the Eagles Tailgate Crew.

Stated Catherine Carlson, the Eagles’ Senior Vice-President, Revenue Strategy, “This new, fully integrated partnership with Fox Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way.”

“Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air Fox Sports personalities, and many other surprises along the way. We look forward to growing our partnership with Fox Bet, an industry leader that continues to expand its footprint in the Philadelphia market.”

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