Jacobus to ‘jack’-up ASM business in Americas



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ASM Global with new BD for LATAM Image: ASM Global

ASM Global (US) – the world’s leading producer of entertainment experiences, venue management and event strategy – has named Gary Jacobus as President, Business Development, to oversee the company’s rapidly expanding business development and account-retention footprint across the Americas.

‘ASM Global’ stated that in making the announcement, ASM Global President and CEO Ron Bension said, “Gary’s lengthy blue-chip track record as a Senior Business Development and Sales leader directing talented teams to effectively grow businesses is invaluable. His deep relationships across the sports and entertainment ecosystem ensure ASM’s leadership position in our industry.”

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

Among his many accomplishments, Jacobus was a key architect of the growth of the National Football League’s (NFL’s) global marketing partnerships program, headed International Management Group (IMG’s) global sports and entertainment corporate consulting division, and during his tenure with the National Basketball Association (NBA), secured the largest corporate marketing relationship in sports to date with Sprint.

Added Bension, “We’re expanding the bounds of what the entertainment experience means to fans and guests in more and more places. Gary will help us reimagine business opportunities, venue paradigms, private and public partnerships, and collaborations. Also, imperative is his incredible experience on both the municipal and commercial sides of our business.”

‘ASM Global’ further stated that in his new role, Jacobus, whose most recent position was Senior Vice-President of Business Development and Sales for Zippin (the next generation of checkout-free technology enabling retailers), will oversee ASM Global’s ambitious plans to grow its successful sales efforts and strategies for securing new accounts. Those accounts will join a global portfolio containing the world’s most far-reaching and prestigious sports and entertainment properties.

Added Jacobus, “The need for ASM Global’s unmatched expertise and experience is greater than ever before. The ASM Global family of venues has enabled it to generate exponential financial growth for companies throughout the world, and our intention is to increase those numbers even more. This includes new service sectors such as aquariums, zoos and iconic cultural attractions. We’re going to passionately pursue enterprise business acceleration as we move deeper and deeper into arenas, stadiums, convention centers, cultural attractions, and theaters across the North and South American regions.”

Jacobus will also provide support and assistance to ASM Global’s European and APAC business development teams.

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