AWS-Formula 1 to push tech envelope



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AWS and F1 renew partnership Image: F1 and AWS

Formula 1 (F1) recently announced a renewal and expansion of their partnership with the Amazon Web Services, Inc. (AWS) (US) that will see the world’s most comprehensive cloud platform become a Global Partner. The partnership will begin a new phase of innovation and digital transformation of the sport. The AWS and F1 share a passion for technological innovation and will work together to build the fan experience of the future.

‘F1’ stated that since 2018, the F1 and AWS have innovated together through the use of AWS machine learning (ML), launching 20 data-driven F1 Insights on live TV that offer unique race strategy, car performance and competitor insights to fans. The power and scale of AWS’s high performance computing (HPC) enabled complex two-car Computational Fluid Dynamics (CFD) aerodynamic simulations that contributed to the 2022 car design and more of the wheel-to-wheel action that fans love.

St James’s Market, London (UK)-based the Formula One (F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l’Automobile (FIA).

Paris (France)-based the Fédération Internationale de l’Automobile (FIA) is an association established on June 20th, 1904 to represent the interests of motoring organizations and motor car users. To the general public, the FIA is mostly known as the governing body for many auto racing events, such as the well-known Formula One.

Seattle, Washington (US)-based the Amazon Web Services, Inc. is a subsidiary of Amazon that provides on-demand cloud computing platforms and application programming interface (APIs) to individuals, companies and Governments, on a metered pay-as-you-go basis. These cloud computing Web services provide distributed computing processing capacity and software tools via AWS server farms.

‘F1’ further stated that the renewed joint technical venture between the AWS and F1 will explore new, unique and innovative ways for fans to enjoy F1 through the power of machine learning, artificial intelligence (AI) and cloud technologies. Together, F1 and AWS technical experts will work to design solutions across the areas of motorsport, media and data architecture, future track designs and delivery of regionalized media offerings, as well as exploring the fusion of gaming, live event and live action experiences.

Sustainability is a key focus for F1 as it works towards being Net Zero Carbon by 2030. The partnership with AWS will continue to explore opportunities for sustainable solutions across the sport, building on previous work to reduce freight and personnel travel through remote production capabilities.

Science, technology, engineering, and mathematics (STEM) talent is critical to F1 and AWS and an area that will see increased focus through the successful AWS Deep Racer and AWS Gameday programs run in collaboration with F1. These programs offer direct access to technology-related entertainment, competition and education through F1-themed platforms, offering a unique way for fans to learn and develop machine learning and artificial intelligence (AI) skills.

Said Brandon Snow, Managing Director of Commercial, Formula 1, “Since 2018, the AWS and Formula 1 have worked hand in hand to deliver insight and analysis for all our fans. Together we have successfully delivered the speed, scalability and reliability Formula 1 requires bringing the expert analysis and insights to all our audiences and stakeholders. The AWS has the global reach, partner community and breadth and depth of cloud services that help Formula 1 engage with fans in multiple markets. We look forward to the next chapter of this powerful partnership which is central to F1’s fan experience and growth strategy over the coming years.”

Stated Matt Garman, Senior Vice-President of Sales, Marketing and Global Services of AWS, “The AWS helps companies push the limits of what their data can do. With such a data-driven sport as F1, this partnership has been a natural fit – helping the sport better utilize, analyze and act upon data to deliver insights to fans that weren’t possible before this collaboration. Leveraging the power of the world’s leading cloud, the F1 is engaging with its growing global fan base in unique ways. Their vision and execution for digital transformation is impressive and we are excited the F1 has selected the AWS to continue to innovate together.”

The CAA Sports helped facilitate this renewed partnership through its global representation of F1®.

The latest F1 Insights powered by AWS are set to debut during the F1 Abu Dhabi Grand Prix to be held from November 18th-20th, the final race of the 2022 season. The new ‘Track Dominance’ graphic will feature a track map split into performance sectors to give fans and commentators insight into where a driver is dominating his rivals around the circuit.

A more detailed ‘Telemetry Comparison’ data overview will allow for a deeper analysis into who is making all their time through the corners and who is powering away down the straights. This graphic will feature the Track Dominance map along with the speed of each car and the delta time between the drivers at each point around the circuit. Using AWS machine learning technology, these insights will give fans a deeper look into driver and car performance, and tactics on race day.

The Abu Dhabi Grand Prix is a Formula One motor racing event. It was announced in early 2007 at the Abu Dhabi F1 Festival held in the United Arab Emirates (UAE). The first race took place on November 1st, 2009, held at the Hermann Tilke-designed 60,000-capacity Yas Marina Circuit in Yas Island, near Abu Dhabi.

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