Jen Mitchell at the wheel of AO Arena


ASM Global appoints Jen Mitchell as GM Image: ao Arena

Los Angeles (US)-based ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy, announced on March 10th the appointment of Jen Mitchell as General Manager of the AO Arena, Manchester (UK).

The ‘ao Arena’ stated that Mitchell joins from the ASM Global-operated 13,781-capacity First Direct Arena in Leeds (UK), where she has spent the past five years working as General Manager, leading the team successfully through an array of industry challenges and venue enhancements.

With 23+ years working in the venue and entertainment industry, Mitchell’s varied career includes working with venues and festivals from 400 seats to 80,000, with teams ranging from 30 to 800 staff. With a career that has taken her around the world, Mitchell has worked in Qatar, Australia and several venues and organizations around the United Kingdom, including the opening of Kings Place, London, which famously held 100 concerts in its opening five days.

The 21,000-capacity Manchester Arena, known as the AO Arena for sponsorship reasons, is an indoor arena in Manchester, England, immediately North of the City Centre and partly above Manchester Victoria station in air rights space.

The ‘ao Arena’ quoted Marie Lindqvist, Senior Vice-President (SVP) Operations Europe, ASM Global, as stating, “Jen has vast experience and a proven track record in delivering excellent results throughout her career, including her time at the First Direct Arena in Leeds, England. Jen comes with great business acumen and is skilled in developing high-performing teams. So, we’re delighted that Jen is remaining a part of the ASM Global team and are pleased to announce her appointment as the new General Manager of the AO Arena, Manchester.”

Jen Mitchell, General Manager of AO Arena Manchester, added, “I am thrilled to be joining the team at the iconic AO Arena and to be able to continue my career within the ASM Global family. There are exciting times ahead, and I look forward to being part of the journey as the venue continues to grow and bring world class entertainment to our valued partners and customers.”

Mitchell will commence her new role from April 2022, as the AO Arena, Manchester, looks ahead to a busy and exciting year, with major live music events taking place including American singer-songwriter Billie Eilish, English singer Dua Lipa, Canadian singer Celine Dion, American singer-songwriter Alicia Keys, Swedish House Mafia (Swedish house music supergroup), American rapper Snoop Dogg, Canadian singer Justin Bieber, and more.

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