Legends International on hiring spree

Article posted by Coliseum, March 16^th, 2022

Image: David Garth & Legends

Legends International announced the appointment of David Garth as Vice-President of Commercial Revenue on March 9^th. Garth has more than 20 years of experience building successful commercial businesses within sport specializing in stadium, sponsorship and retail revenues along with marketing, customer relationship management (CRM) and fan strategies. He has held senior roles at Manchester United (Premier League team of UK), Inter Milan (Italian professional football club) and Glasgow Rangers (Scottish professional football club).

The ‘Legends International’ stated that the hiring of Garth is the latest in a string of appointments by Legends International, adding and elevating top talent at the executive level. In the past six months, the bourgeoning international division of global premium experiences company Legends has hired Michael Gandler to the new role of Chief Revenue Officer and appointed Martin Jennings as Managing Director of the UK and Head of Global Planning and Jens König as Managing Director of Central Europe. Garth will be based in United Kingdom but will be working across all European opportunities with Gandler.

Said Gandler, “We are proud to have David join our team, bringing an incredible amount of experience delivering revenue for top European sports powerhouses. As the Legends International client portfolio continues to grow, we are committed to investing in top talent like David that will deliver revenue opportunities for clients across our unique 360-degree platform.”

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics-fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports, collegiate, attractions, entertainment, and conventions and leisure.

The ‘Legends International’ further stated that in his new role, Garth will focus on driving revenue across Legends International’s growing portfolio of clients. Legends International is partnered with many of the world’s most iconic sports, entertainment and attractions brands, including Real Madrid CF (Spanish professional football club), Liverpool F.C. (Premier League team, UK), The Shard (Skyscraper in London, UK), Rugby World Cup 2019 and 2021, Ultimate Fighting Championship (UFC), The European Tour, and Ryder Cup (biennial men’s golf competition between teams from Europe and the United States). Clients benefit from comprehensive services through six global operating divisions – Planning, Sales, Partnerships, Hospitality, and Merchandise and Technology Solutions at the global level – which offer best-in-class leadership and integrated 360-degree solutions powered by data and analytics.

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