Levi’s Stadium tailwind for Bay Area


Economic impact report of Levi's stadium Image: Levi's Stadium

The National Football League (NFL) team San Francisco 49ers President Al Guido recently wrote a letter to the Bay Area (US) neighbors wherein he mentioned that in sports, nothing is more powerful than having a home field advantage.

The San Francisco 49ers are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league’s National Football Conference (NFC) West division, and play their home games at the Levi’s Stadium in Santa Clara, California, located 38 miles (61 km) Southeast of San Francisco (US).

The 68,500-capacity Levi’s Stadium is an American football stadium located in Santa Clara, California, just West of the much larger City of San Jose, in the San Francisco Bay Area (US). It has served as the home venue for the National Football League’s (NFL’s) San Francisco 49ers since 2014.

‘LEVI’S STADIUM’ quoted Al Guido as stating in the letter, “Over almost 10 years at Levi’sⓇ Stadium, we have welcomed millions of people through the gates. And at every 49ers game, concert, soccer match, corporate event, vaccine drive, or voting center hosted at the stadium, it’s clear that what make the stadium so exceptional are the people of the Bay Area. You are our home field advantage. In honor of Levi’sⓇ Stadium’s 10th season, we are releasing a report from a decorated economist who has been analyzing the economic impact of the stadium on the Santa Clara County and the surrounding region. The report shows that since opening in 2014, the Levi’sⓇ Stadium has contributed more than $2 billion to the local economy. During that time, the Levi’sⓇ Stadium has created approximately 11,840 jobs and local employees have earned $546 million in wages. That’s more than half a billion dollars that have gone directly to the thousands of Bay Area workers.”

‘LEVI’S STADIUM’ further quoted Guido as stating in the letter, “The Levi’sⓇ Stadium has also generated $470 million in revenues for the local municipalities. That includes $350 million to the City of Santa Clara and the Stadium Authority in the form of sales and hotel taxes, ticket surcharges, parking revenue, and rent – as well as $120 million for the City of San Jose and the Santa Clara County Governments. This is such an exciting time to bring events to the Bay Area. We had a full calendar of world-class concerts and events this Summer, the NFL season is finally here, and the FIFA World Cup™ and the Super Bowl LX are right around the corner in 2026. It’s not just the fans who give us a home field advantage. It’s the dedicated stadium staff who helps bring the events to life. It’s the small business owners who welcome the local fans and visitors from out of town. It’s the servers and bartenders who give you a place to crowd around a TV on Sundays. It’s the cab and rideshare drivers who get you to the concert in time for the opening act. You are all important to us, and we take the responsibility of being your neighbor seriously. We are steadfastly committed to contributing back to the community that makes Levi’sⓇ Stadium so special.”

Guido concluded the letter by thanking the Bay Area neighbors by stating, “Thank you for nearly 10 years at the Levi’sⓇ Stadium. As we look toward the next 10 and beyond, we’re proud to call the Bay Area home.”

The San Francisco Bay Area is a region in Northern California spanning the City of San Francisco and its surrounding counties (US). On a peninsula, the hilly San Francisco is known for its cable cars, Victorian houses and the iconic Golden Gate Bridge. North, the Sonoma and Napa valleys are renowned wine-producing regions with hundreds of hillside vineyards. Gourmet food is showcased in the Oxbow Public Market in the City of Napa.

New York (US)-based the National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference and the National Football Conference.

The 2026 FIFA World Cup™, marketed as FIFA World Cup 26™, will be the 23rd FIFA World Cup™, the quadrennial international men’s soccer championship contested by the national teams of the member-associations of FIFA. The tournament will take place from June 11th-July 19th, 2026.

The Super Bowl LX is the planned championship game of the National Football League (NFL) for the 2025 season. It will be the 60th Super Bowl and the game is scheduled to be played on February 8th, 2026 at the Levi’s Stadium in Santa Clara, California.

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