Luxe Lexus lounge at 49ers home Levi’s Stadium

Article posted by Coliseum, September 18^th, 2023

Image: Levi's Stadium, Matthew Roth, CC BY-SA 2.0

The National Football League (NFL) team San Francisco 49ers (US) have announced a new multiyear partnership with the global luxury automotive brand Lexus. As part of the deal, Lexus becomes the ‘Official Luxury Vehicle’ of the historic NFL franchise.

‘49ERS’ stated that highlighting the partnership is the new Lexus Lounge, a field level club at the Levi’s Stadium in Santa Clara, California (US) that offers club members a unique gameday experience.

The San Francisco 49ers (also written as the San Francisco Forty-Niners) is a professional American football team based in the San Francisco Bay Area (US). The 49ers compete in the National Football League (NFL) as a member of the league’s National Football Conference (NFC) West division, and play their home games at the Levi’s Stadium in Santa Clara, California, located 38 miles (61 km) Southeast of San Francisco.

The 68,500-capacity Levi’s Stadium is an American football stadium located in Santa Clara, California (US), just West of the much larger City of San Jose in the San Francisco Bay Area. It has served as the home venue for the National Football League’s (NFL’s) San Francisco 49ers since 2014.

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Nagoya (Japan)-based Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide.

Outfitted with Lexus branding and model Lexus vehicles at exterior entrances, the club is accessible for all fans with field-level seats behind the South end zone and includes all-inclusive food and beverage.

‘49ERS’ further stated that pregame at 49ers games, the Lexus Lounge ticket holders will have the opportunity to watch 49ers players enter and exit through the player tunnel, which is directly connected to the luxury space, providing one of the most unique and up-close fan experiences in the NFL.

Said Kevin Hilton, Vice-President (VP), Corporate Partnerships, 49ers, “Lexus is a true leader in luxury. We couldn’t be more excited to have them as a new member of our 49ers family. As two brands that prioritize creating meaningful memories, we both look forward to providing fans with a behind-the-scenes-like gameday experience with the new Lexus Lounge.”

Stated Marcus Williams, General Manager, Lexus Western Area, “We are thrilled to partner with the San Francisco 49ers organization where we share a drive for the fans to experience amazing times. Lexus is looking forward to elevating the fan involvement with the new Lexus Lounge and other exciting elements at the Levi’s Stadium.”

Additional partnership elements include Lexus play clock signage inside the Levi’s Stadium and collaboration on local impact efforts with the 49ers Community Relations and the 49ers Foundation. The Lexus Lounge is scheduled to be open for the 49ers regular season home opener on September 21^st vs. their peer team the New York Giants for Thursday Night Football.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 500+ member-exclusive videos with valuable tips for your venue