Live life in the fast lane at Club SI


Sports Illustrated Club SI at The Circuit of the Americas Image: COTA

Circuit of the Americas (COTA) – sports facility in Texas (US) – and media company Sports Illustrated – announced a new partnership and unveiled plans for the launch of Club SI. An upscale and unforgettable experience, Club SI at COTA will feature appearances from celebrity guests and tastemakers, live music, a posh party atmosphere, and buzzworthy photo opportunities. Club SI at COTA will combine the fun of a trackside day party with the sophistication of a premium nightclub, allowing fans to experience ‘The Big Race’ like never before.

The ‘Sports Illustrated’ stated that Club SI is slated to debut at COTA in Austin, Texas (US) from October 22nd-24th, steps away from ‘The Big Race’.

The 1, 20,000-capacity Circuit of the Americas (COTA) is a Grade 1 International Automobile Federation (FIA)-specification 3.426-mile motor racing track and facilities located within the extraterritorial jurisdiction of Austin, Texas (US).

Experience the unfiltered thrill of being alive at Circuit of The Americas, in Austin, Texas. Feel the rush of the world’s greatest drivers competing in motorsport’s biggest events. Get lost in the music of the hottest musical acts as they perform live at Austin’s largest outdoor music venue. Take charge of your own 602 horsepower race car as part of COTA’s exciting driving experiences. Experience the thrill of racing others at the COTA Karting track. Inspire your most valuable stakeholders in its expansive meeting and hospitality spaces designed for large groups and private or corporate events. At Circuit of the Americas, there is fun at every turn.

Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams and fans worldwide. SI’s award-winning media enterprise brings powerful storytelling to life across platforms ranging from Emmy-winning video to the monthly print magazine with a 60-year heritage. Get in-depth features, probing profiles and iconic and beloved photography from top sportswriters in the game at

Sports Illustrated also shares its unique and authentic perspective year-round through marquee events, immersive activations, long-form television, film and audio content as well as select lifestyle products. Brand extensions include Sports Illustrated Swimsuit, which continues to set the cultural tone and evoke discussion about what defines beauty on a global scale, and Sports Illustrated Kids, a destination that connects kids aged eight and up through their passion for sports.

The ‘Sports Illustrated’ further stated that COTA is the premier destination for world-class motorsports and entertainment in the United States and has hosted the biggest names in racing, action sports and music since 2012.

Located directly off Turn 12 with a 360-degree view of the track, Club SI will bring fans into the heart of the action. The Club SI experience will include dynamic displays and screens surrounding the space, offer premium cocktails and gourmet cuisine, live music, and will be host to A-list celebrities.

Said Marc Rosen, President, Entertainment at Authentic Brands Group and ABG Entertainment, “Nobody does motorsport entertainment like COTA, and we are thrilled to join forces for Club SI. Fans will not only have the best seat in the house at Club SI but will enjoy an once-in-a-lifetime, elevated experience that combines the excitement of Sports Illustrated with the thrill of racing.”

Stated Bobby Epstein, Chairman of Circuit of the Americas, “We’re excited that Sports Illustrated has chosen to bring their brand to COTA and this year’s Grand Prix. Sports Illustrated has a long history of successfully integrating athletes, celebrities and entertainment to create memorable and high-end experiences.”

Club SI is produced by ABG Entertainment and Circuit of the Americas.

ABG Entertainment offers unparalleled storytelling through long-form and short-form content, live event production, hospitality, and immersive experiences in collaboration with the world’s most influential creators, distributors, brands, and artistes. ABG Entertainment is a division of Authentic Brands Group, a global brand development, marketing and entertainment company and owner of a portfolio of iconic and renowned brands.

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