Lookouts land ‘sturdy’ partner in Erlanger



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Chattanooga Lookouts stadium naming rights Image: Erlanger Park

The Minor League Baseball (MiLB) team – the Chattanooga Lookouts – and the hospital system Erlanger recently announced that the new multiuse sports and entertainment venue in the South Broad District in Chattanooga, Tennessee (US) will be named the Erlanger Park.

‘milb.com’ stated that the above long-term naming rights partnership expands upon the longstanding relationship between the Lookouts and Erlanger.

St. Petersburg (US)-based the Minor League Baseball (MiLB) is a professional baseball organization below the Major League Baseball (MLB) constituted of teams affiliated with the MLB clubs. It was founded on September 5th, 1901.

New York (US)-based the Major League Baseball (MLB) is a professional baseball league composed of 30 teams divided equally between the National League (NL) and the American League (AL) with 29 in the United States and one (1) in Canada.

The Chattanooga Lookouts are a Minor League Baseball (MiLB) team of the Southern League and the Double-A affiliate of the MLB team Cincinnati Reds. They are based in Chattanooga, Tennessee (US) and are named after the nearby Lookout Mountain. The team plays its home games at the AT&T Field which opened in 2000 and accommodates 6,382 spectators.

Chattanooga Lookouts stadium naming rightsImage: Erlanger Park

The AT&T Field is a baseball field located in Chattanooga, Tennessee (US). It is the home of the MiLB team Chattanooga Lookouts of the Southern League. The capacity of the stadium stands at 6,382 with the vast majority of seating located on the first base side.

Chattanooga (US)-based Erlanger is a nonprofit, academic teaching center affiliated with the University of Tennessee College of Medicine. Erlanger is also a Level-One Trauma Center for the adults and the only provider of tertiary care services for the citizens of an entire four-State region encompassing Southeast Tennessee, North Georgia, North Alabama, and Western North Carolina. With a history that dates back to more than a century Erlanger is recognized as one of the United States finest public hospitals and a leader in healthcare.

‘milb.com’ quoted Jim Coleman Jr., President and head honcho of Erlanger, as stating, “Erlanger’s partnership with the Chattanooga Lookouts reflects our shared commitment to community, tradition and progress. The Erlanger Park is more than a name, it’s a symbol of our deep roots in Chattanooga and our vision for a healthier, more connected future. We are proud to stand alongside the Lookouts in creating a space that brings the people together and celebrates the spirit of this City.”

Founded in 1889, Erlanger delivers high-quality, cost-effective care to the diverse communities through personalized patient experiences at every point of access. Driven by innovation and strategic growth Erlanger continues to thrive while fueling economic development throughout the Chattanooga Region.

Chattanooga Lookouts stadium naming rightsImage: Erlanger Park

Stated Sheila Boyington, Chair of the Erlanger Health Board of Directors, “This partnership reflects the strength of the two trusted institutions that have long been part of and served the Chattanooga community. The Erlanger Park will honor the top-tier health care organization and the legacy of the Lookouts and the South Broad District while creating a dynamic space that brings people together and supports the continued growth of our region.”

The Erlanger Park will serve as the centerpiece of the rebirth of Chattanooga’s South Broad District.

In addition to serving as the new home of the Chattanooga Lookouts starting with the 2026 season the Erlanger Park will be a year-round venue hosting large public events, community gatherings and private functions. The Erlanger Park, the Lookouts and the accompanying Foundries District are participants in Chattanooga’s first Community Benefits Agreement assuring that the advantages generated will positively impact the entire community and its residents.

A Community Benefits Agreement (CBA) in the United States is a contract signed by the community groups and a real estate developer that requires the developer to provide specific amenities and/or mitigations to the local community, or the neighborhood.

The Erlanger Park will blend Chattanooga’s proud industrial legacy with the state-of-the-art amenities to become the region’s prime meeting place. The Lookouts will preserve and restore two historic buildings that will become the central elements of the Erlanger Park. The Pattern Shop, built in 1936, is at the heart of Erlanger Park and will be the largest event space. The ground floor of the building will contain a food hall as well as the team’s offices and the conference room. Joining the historic Pattern Shop will be the Powerhouse building. Sitting along the Tennessee River Walk the Powerhouse will serve as the entrance to the Erlanger Park and will be a two-level, indoor-outdoor event space.

The fans attending the games and the other events at the Erlanger Park will be treated to views of the Lookout Mountain as well as a wide variety of seating types and experiences.

Exulted Jason Freier, Managing Owner of the Chattanooga Lookouts, “We could not be more excited for the opening of the Erlanger Park or the expansion of our longstanding partnership with Erlanger. We are incredibly thankful for Erlanger’s support which will help us achieve our goals of providing the very best fan experience in the United States, creating a new gathering place for the Chattanoogans and transforming the South Broad District.”

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