Denver NWSL appoint Curt Johnson as GM

Image: Denver NWSL

Denver NWSL have named Curt Johnson as the club’s first General Manager, bringing more than 25 years of executive experience across all levels of American professional soccer.

Denver NWSL said Johnson, widely regarded as one of the most accomplished executives in U.S. soccer, begins immediately and will lead all soccer operations for the NWSL expansion club, which begins play in 2026.

Denver’s NWSL expansion team has unveiled plans for a new stadium at Santa Fe Yards in Denver. The 14,500-seat venue is set to open in Spring 2028.

The National Women’s Soccer League (NWSL) is a women’s professional soccer league and the highest level of the United States soccer league system.

The league comprises 14 teams (16 in 2026). It is owned by the teams and sanctioned by the United States Soccer Federation (the official governing body of soccer in the United States). The NWSL is headquartered in Midtown Manhattan.

Rob Cohen, controlling owner of Denver NWSL, said, “We’re incredibly pleased to welcome Curt to Denver NWSL.

“He brings championship-level experience, a collaborative spirit, and a clear passion for growing the game. He’s been a part of building some of the most successful organizations in our sport, and we’re thrilled to have him shaping the future of our club.”

Johnson most recently served as Chief Soccer Officer and General Manager of the North Carolina Courage, where he helped guide the club to seven major trophies including two NWSL Championships and 3 NWSL Shields.

He also led Sporting Kansas City to the 2000 MLS Cup and has held leadership roles in MLS, USL, and NASL.

Johnson said, “I’m honored to join Denver NWSL and grateful to Rob Cohen and the entire ownership group for the opportunity.

“There’s incredible momentum around this club. I’m excited to get to work building a team the people of Denver and Colorado can be proud of.”

Johnson’s appointment follows the hiring of club president Jen Millet earlier this year. Together, Millet and Johnson will shape the strategic and competitive direction of the club as it builds toward kickoff in 2026.

Denver NWSL further stated that throughout his career, Johnson has built organizations from the ground up, hired and mentored world-class coaches and players, and prioritized creating inclusive and high-performance environments.

He is known for his strategic expertise in areas ranging from roster building and salary cap management to marketing, community engagement, and long-term business planning.

A North Carolina State graduate and former collegiate player and captain, Johnson has served on the Board of Governors for both NWSL and USL. He is a member of the North Carolina Soccer Hall of Fame and holds a U.S. Soccer coaching license and FIFA Futuro certification.

At Denver NWSL, Johnson leads all soccer operations and plays a central role in shaping the club’s culture and future.

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