Luxuriant Intuit Dome Founding Partner Lexus

Article posted by Coliseum, February 20^th, 2024

Image: Coliseum GSVA

As the National Basketball Association (NBA) team Los Angeles Clippers prepare to open their new home – the Intuit Dome in Inglewood, California (US) – in August, the team has announced the luxury automotive brand, Lexus, as an Intuit Dome Founding Partner.

‘LEXUS NEWSROOM’ stated that as one of its longest-tenured partners, Lexus will be named “the official luxury vehicle of the LA Clippers and Intuit Dome”, receiving entitlement of the Lexus Courtside Lounge at the new arena.

The Los Angeles Clippers are an American professional basketball team based in Los Angeles (US). The Clippers compete in the National Basketball Association (NBA) as a member of the Pacific Division of the Western Conference.

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The 20,000-capacity Crypto.com Arena is a multipurpose indoor arena in Downtown Los Angeles (US). The main attraction of the L.A. Live development, it is located next to the Los Angeles Convention Center complex along the Figueroa Street. It serves as the home ground of the NBA team Los Angeles Clippers.

The 39,000-capacity Los Angeles Convention Center is a convention center in the Southwest section of the downtown core of Los Angeles, California, United States. It hosts multiple annual conventions and has often been used as a filming location in TV shows and movies.

The L.A. Live is a sports and entertainment district in downtown Los Angeles. It includes a 54-story hotel and condominium tower, concert theaters, bars, restaurants, movie theaters, a bowling alley, a museum, and a nightclub. The L.A. Live is also the host of the GRAMMYs, EMMYs, American Music Awards, and ESPYs (an award show that recognizes the best athletes and sports performances of the year).

The 18,000-capacity Intuit Dome is an arena under construction in Inglewood, California, United States. Located South of the 70,000-capacity SoFi Stadium, it will be the home of the Los Angeles Clippers of the National Basketball Association (NBA), who will be moving from the Crypto.com Arena.

Opening in August 2024, the Intuit Dome will host hundreds of sporting events and concerts each year. Located in Inglewood, California, the Intuit Dome is built different – it will redefine fans’ expectations for live experiences and change the music landscape in Los Angeles.

Nagoya (Japan)-based the Lexus is a luxury vehicle brand owned by the Japanese automaker Toyota. The Lexus vehicles are known for their reliability and luxury, and are marketed in over 90 countries. Lexus offers a variety of luxury vehicles, including the sport utility vehicles (SUVs), sedans, coupes, and hybrids.

Lexus’ passion for brave design, imaginative technology and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 245 dealers offering a full lineup of luxury vehicles. With eight models incorporating the Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for the luxury customers.

Maintained Marcus Williams, General Manager, Lexus Western Area, “As a longstanding partner of the Los Angeles Clippers, Lexus is proud to support the team as it moves into its new home Intuit Dome. We look forward to elevating the fan experience of Clipper Nation (a Los Angeles Clippers community) and concertgoers at the Lexus Courtside Lounge, delivering a premium destination only Lexus could offer.”

‘LEXUS NEWSROOM’ further stated that the Lexus Courtside Lounge will provide an exclusive, high-end hospitality experience for the floor seat holders at all Intuit Dome events, including Clippers games and concerts. It is designed by the internationally renowned interior designer Rita Konig (London-based designer), whose expertise has earned her AD100 (an annual list of the top interior, architectural and landscape design professionals in the world), House & Garden’s Top 100 (an annual list of the top interior designers and architects in the United Kingdom) and ELLE DÉCOR’S A-List (an annual list of the most stylish, influential and innovative interior designers from around the world) honors.

Konig’s custom concept for the space includes the unique, layered finishes she is known for, such as fabric walling and using mirrors and brass finishes reflecting light around the space and creating intrigue and glamor.

Opined Gillian Zucker, President of Business Operations, LA Clippers and Intuit Dome, “We look for partners who share our priorities and our vision, and there’s none better than Lexus, with its emphasis on creativity, innovation and customer interaction. At Intuit Dome, the Lexus Courtside Lounge will deliver an extraordinary hospitality experience in a space created by Rita Konig, one of the most creative designers in the world. We’re excited to align with Rita and with Lexus to bring their expertise to the Intuit Dome and deliver an experience that could not be picked up and placed in any other arena.”

The lounge features an all-inclusive premium food and beverage program, plus a pathway through the center of the space that the Clippers players will use to take the floor.

Stated Scott Sonnenberg, Chief Commercial Officer, LA Clippers and Intuit Dome, “For many years the Clippers have facilitated connections between the dedicated, passionate members of Clipper Nation and Lexus through successful high-touch-point events and activations. Lexus is one of our longest-tenured partners and we’re thrilled to expand our relationship with them as an Intuit Dome Founding Partner to create the Lexus Courtside Lounge.”

Lexus will receive prominent presence in other areas of the Intuit Dome as well, including a vehicle display in the Main Lobby and entitlement of the South VIP Entrance. The integrations continue across the team and arena’s digital and broadcast outlets through popular partnership elements like Lexus Looks player fashion content, the Lexus Dinner Series and the premium hospitality experiences.

Lexus joins naming rights partner the American multinational business software company Intuit and the American multinational telecommunications holding company AT&T, Pechanga, and Ticketmaster as the Intuit Dome Founding Partners.

The Intuit Dome’s key features include five basketball courts, an outdoor plaza, 51 uninterrupted rows of seats near the visitor’s bench called ‘The Wall’, and the largest-ever double-sided Halo Board ever in an arena.

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