Man United tech edge with Qualcomm deal



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Man United partners with Qualcomm Image: Qualcomm

The Premier League club Manchester United F.C. (UK) announced a multiyear global strategic collaboration with Qualcomm Technologies, Inc.

‘Qualcomm’ stated that the arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world’s premium smartphones, PCs, gaming devices, connected cars, smart wearables, and more.

The Manchester United Football Club, commonly referred to as Man United, or simply United, is a professional football club based in the Old Trafford area of Manchester, England (UK). The club competes in the Premier League, the top division of the English football league system.

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through its 144-year heritage it has won 66 trophies, thus developing the world’s leading sports brand and a global community of 1.1 billion fans and followers. Its large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media and mobile, broadcasting, and matchday.

The Old Trafford is a football stadium in Old Trafford, Greater Manchester, England (UK), and the home of Manchester United. With a capacity of 74,310 it is the largest club football stadium in the United Kingdom, and the 11th-largest in Europe.

Qualcomm is the world’s leading 5G technology innovator and the driving force behind the development, launch and expansion of 5G. When Qualcomm connected the phone to the Internet, the mobile revolution was born. Today, its foundational technologies enable the mobile ecosystem and are found in every 3G, 4G and 5G smartphone. It brings the benefits of mobile to new industries, including automotive, the Internet of Things, and computing, and are leading the way to a world where everything and everyone can communicate and interact seamlessly.

Qualcomm Incorporated includes its licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of its engineering, research and development functions, and substantially all of its products and services businesses.

Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

‘Qualcomm’ further stated that bringing together the world’s most popular football club with a global leader in technology innovation, the strategic collaboration will create unique events and experiences for Manchester United fans at Old Trafford and around the world, powered by the premium performance that Snapdragon® platforms deliver.

In addition, Qualcomm Technologies will advise Manchester United on planned improvements to mobile connectivity at Old Trafford, which will enhance fans’ experience on matchdays.

Said Victoria Timpson, CEO Alliances and Partnerships at Manchester United, “Snapdragon platforms will enable groundbreaking experiences for fans across the globe, deepening their engagement with the football club they love. Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”

Don McGuire, Senior Vice-President (SVP), Qualcomm Technologies, Inc., and Chief Marketing Officer (CMO) of Qualcomm, “We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport. We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”

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