Marvel Stadium 365 taking fan experiences to new heights

Article posted by Coliseum, July 7^th, 2026

Image: Marvel Stadium, Bob Tan, CC BY-SA 4.0

Marvel Stadium has officially unveiled Marvel Stadium 365, a new attractions hub that reflects the stadium’s commitment to being an always-on entertainment precinct.

Marvel Stadium said that Marvel Stadium 365 offers a suite of unique experiences for visitors 365 days a year.

Launching in July the Marvel Stadium 365 Tour will be the first experience under the Marvel Stadium 365 banner, followed by Marvel Stadium 365 Climb and a range of other precinct activations.

Developed in partnership with global experience leaders and agencies including Imagineear, FutureLabs, and District Agency, Marvel Stadium 365 Tours will elevate the traditional stadium tour utilising cutting edge technology including through AI driven moments.

Led by a tour guide and informed through digital devices that have been used across major attractions and tours around the world, for the first time fans will be able to step beyond the boundary lines at Marvel Stadium, accessing the player change rooms, the AFL Review Centre (ARC) and the coaches’ briefing room.

The tour also includes visits to Stadium Square, a walk through the 10+ bespoke murals, Medallion Club restaurants, the two coaches’ boxes, the Coca-Cola Hub, Field of Play and the interchange benches before culminating at the Marvel Super Store.

Launching in late 2026, the Marvel Stadium 365 Climb introduces a first-of-its-kind stadium adventure to Melbourne.

Featuring two distinct climbs, visitors will scale the heights of Marvel Stadium to capture a breathtaking, sky-high vantage point and explore the iconic roofline.

In addition, the Marvel Stadium 365 Climb offers an adrenaline-fueled abseiling experience and the unique opportunity to watch a quarter of footy from the stadium’s roof.

General Manager – Marvel Stadium Scott Fitzgerald said, “With the launch of Marvel Stadium 365, we’re delivering on our vision to make this a true year-round destination, offering world-class experiences every single day.

“This tour is unlike any other, it blends real-world, elite access alongside cutting-edge technology. From standing in the coaches’ box and having AFL coaches speaking directly to fans, to the upcoming Marvel Stadium 365 Climb, we are taking fan engagement to new heights.

“We’re thrilled to welcome visitors from around the world to experience Marvel Stadium in a completely new way.

“I would also like to thank our naming rights partner, The Walt Disney Company, as well as our longstanding partners, tenant clubs, promoters, and valued premium members, their support allows us to continually push the boundaries to be a world-class venue.”

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