Mercedes-Benz Arena facelift on the horizon

Article posted by Coliseum, August 6^th, 2020

Image: asp & sbp

The Mercedes-Benz Arena in Stuttgart, Germany, is a jewel in the crown of Stuttgart and the pride of the entire region. The main grandstand of the stadium – built in 1974 – will undergo EUR 65 million reconfiguration for Euro 2024. The construction work is expected to start in the early part of 2022 and will take about one-and-a-half-year time.

Mercedes-Benz Arena is a stadium located in Stuttgart, Baden-Württemberg, Germany and home to German Bundesliga club VfB Stuttgart.

The 2024 Union of European Football Associations (UEFA) European Football Championship, commonly referred to as UEFA Euro 2024 or simply Euro 2024, will be the 17^th edition of the UEFA European Championship, the quadrennial international men’s football championship of Europe organized by UEFA. Germany will host the tournament between June 14^th and July 14^th, 2024.

Apply for membership

VfB Stuttgart is one of Germany’s most successful clubs and is presently part of Germany’s first division Bundesliga. The Bundesliga is a professional association football league in Germany. At the top of the German football league system, the Bundesliga is Germany’s primary football competition.

The City has agreed to support the Euro 65 million revamp only because VfB Stuttgart is the tenant of the venue. If the VfB Stuttgart would not have got promoted to first division, then the redecoration work would have been a small-scale affair.

The mega renovation work will progress despite the world getting engulfed in the coronavirus crisis and Germany witnessing fresh rise in COVID-19 cases.

Stated Stuttgart’s Financial Mayor Thomas Fuhrmann, “The administration will study the issue as regards repurposing the stadium and the financing part. The VfB getting promoted to first division was a prerequisite for stadium revamp.”

The EUR 65 million financing break-up is as follows: VfB equity (EUR 22.5 million), City grant (EUR 20 million) and a loan from Stadion KG (EUR 22.5 million).

The renovation measures will include – the lower tier of the main grandstand will be totally torn down and a futuristic look will be lent to it. This also applies to the area under the grandstand – such as changing rooms, function rooms and press areas. Business seats as well as catering and lounge areas will also be spruced up and expanded, and more cutting-edge technology will be introduced and the security set-up will also be upgraded. The top tier will remain as it is.

VfB CEO Thomas Hitzlsperger told mediapersons, “It is important that you don’t just look at the expenses part. The Mercedes-Benz Arena has become increasingly popular as an event location, which suggests that there will be other events in addition to the VfB games in the future. This justifies the revamp work as more events mean additional revenue.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business Center including the ‘Get in touch’ business development support tool and the global ‘new projects’ database.

Watch 250 member-exclusive videos with valuable tips for your venue