Michigan Athletics bid to keep fans connected


Michigan Athletics new mobile app Image: Michigan Athletics

Michigan Athletics (US), in concert with SIDEARM Sports, has launched a new mobile app, allowing fans from across the globe to stay connected and up-to-date on their favorite Wolverine teams.

The ‘University of Michigan’ stated that through the app, Michigan fans will enjoy a personalized mobile experience with the ability to manage season and single-game tickets, shop for official Michigan Athletics merchandise, and receive breaking news and score notifications for the teams they follow.

The Michigan Wolverines comprise 29 varsity sports teams at the University of Michigan (US). These teams compete in the National Collegiate Athletic Association’s (NCAA’s) Division I and in the Big Ten Conference in all sports except women’s water polo, which competes in the NCAA inter-divisional Collegiate Water Polo Association. Team colors are maize and blue, though these are different shades of ‘maize’ and ‘blue’ than those used by the university at large. The winged helmet is a recognized icon of Michigan Athletics.

The team at SIDEARM provides the technology platform that powers the official websites, mobile apps, statistical integration, live audio and video streaming, and e-commerce platforms of collegiate athletic partners across the United States.

The National Collegiate Athletic Association (NCAA) Division I is the highest level of intercollegiate athletics sanctioned by the National Collegiate Athletic Association in the United States, which accepts players globally.

The Big Ten Conference is the oldest Division I collegiate athletic conference in the United States. It is based in Rosemont, Illinois. For many decades this Conference consisted of 10 universities, and presently has 14 members and two affiliate institutions.

The ‘University of Michigan’ further stated that building on the announcement in May on the transition to mobile ticketing, the Michigan Athletics mobile app provides easy and secure access to purchase and manage tickets. Fans that have tickets to upcoming events also will be able to directly download mobile tickets to their wallet, transfer tickets to friends and family via email or text before the start of events, and sell on StubHub (American ticket exchange and resale company) – all within the app. It marks the first time that U-M fans have enjoyed ticket functionality and news coverage all in one mobile application.

The app is designed with a user-friendly interface that integrates with MGoBlue.com to bring the latest Michigan Athletics digital content directly to fans. Fans can customize the types of content they receive from individual sports. Additionally, it includes links to video and audio streams of live games, in-game stats and team social media feeds.

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