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Pepsi signs as Highmark Stadium partner

Article posted by Coliseum, August 27^th, 2025

The NFL’s Buffalo Bills will continue their long-term partnership with PepsiCo Beverages when they move into their new Highmark Stadium in 2026. The Buffalo Bills said Pepsi, a partner since 1998, will remain the official soft drink of the Buffalo Bills and become a Founding Partner of Highmark... » Read more

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Renderings revealed of Mac Point Stadium

Article posted by Coliseum, July 10^th, 2024

Initial design concepts for the Mac Point Australian Football League (AFL) stadium to be built in Hobart, Tasmania, Australia have been released. Mac Point said the design of the multipurpose stadium has been inspired by the history of the site, a connection to place, and the opportunities the... » Read more

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Tennessee varsity-Food City deal

Article posted by Coliseum, September 4^th, 2023

The University of Tennessee (Knoxville, Tennessee, US) Vice-Chancellor/Director of Athletics Danny White recently announced a multiyear naming-rights agreement with the longtime Tennessee Athletics corporate champion Food City that rebrands University of Tennessee’s on-campus arena as the... » Read more

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London Stadium ‘cutting-edge solar technology’

Article posted by Coliseum, July 13^th, 2023

A multimillion pound loan to install a vast ‘solar membrane’ on London’s (UK) former Olympic Stadium is to be granted by the City Hall. ‘Evening Standard’ stated that the arena, now known as the London Stadium and home to the Premier League club West Ham United F.C., is expected to... » Read more

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Mexico digs bust-a-gut FIFA show hospitality

Article posted by Coliseum, August 12^th, 2025

Elevate will lead the FIFA World Cup™ 2026 hospitality efforts at the Estadio Banorte, Mexico’s biggest and most famous stadium. This stadium, previously called the Estadio Azteca, is being dolled-up for the 2026 FIFA spectacle and is undergoing more than $200 million in... » Read more

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Spain ‘yes’ to more spectators in stadia

Article posted by Coliseum, September 6^th, 2021

Spain has increased the permitted attendance for fans in stadia for the month of September to 60 percent. This announcement was made by the Minister for Health Spain, Carolina Darias, on September 1st. The ‘News9 Live’ stated that Darias made the announcement in a presser held on September 1st... » Read more

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Step-up in Everton Stadium internal work

Article posted by Coliseum, January 9^th, 2023

The Everton Stadium in Liverpool, UK, is set to enter a transformative phase in 2023, with work ramping up on the internal works. ‘Everton FC’ stated that as the external appearance continues to develop, the race is on to make the build watertight to allow tradesmen to begin work in installing... » Read more

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