Movistar acquires naming rights deal for Buenos Aires arena



Linkedin Twitter

Buenos Aires Arena - Movistar Arena Image: Movistar Arena

A new arena which can accommodate a capacity crowd of up to 15,000 people is scheduled to go on stream on November 1 in the Villa Crespo district of Buenos Aires, Argentina.

Telefónica-owned telecommunications provider Movistar has sealed a naming-rights partnership for the venue. Prior to this deal, Movistar has secured arena naming-rights partnership in Chile and Colombia. With the present naming rights agreement, the provider’s count has gone up to three.

The Movistar Arena has an array of shows and entertainment offerings lined up. Singing sensation Norah Jones is all set to perform in the venue.

Exclusive offers will be provided by Movistar to customers at the facility which will enjoy razor-sharp technology so that connectivity issues do not crop up. All these clauses are a part of the deal.

It is learnt that ASM Global will operate the arena. Details have not yet been revealed as regards the length of the sponsorship. ASM Global operates more than 300 sports, entertainment and convention venues worldwide.

“We are proud to be able to partner with this new concept of shows in Argentina, with the benefits of the innovative model that the company has developed through the O2 Arena in London, and the Movistar Arena in Chile and Colombia, where it combines the best live entertainment with a unique experience for those present, exclusive benefits for Movistar clients and access to the latest technology and connectivity during the shows,” Telefónica Argentina Executive President Federico Rava said.

Buenos Aires Arena President Natalia Mouhapé added, “This alliance is a milestone for our company. We are very excited to welcome Movistar as our main sponsor… which will enhance the experience of spectators attending shows at Movistar Arena.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.




« Previous News:
» Next News:



More News

Chinese Football Association teams banned

Chinese football clubs get the marching orders

Published: May 28, 2020

Eleven teams have been debarred from professional competition this year by the Chinese Football... » Read more

FC Cincinnati final stand design

West End Stadium final seat design released

Published: May 28, 2020

The final seat design of the $250 million under construction West End Stadium in Cincinnati, Ohio... » Read more

Stadiums as hospitals part vii

Stadia as ‘Humanitarian’ in COVID-19 crisis

Published: May 28, 2020

COVID-19 has made the whole world bizarre and unreal. It is simply not going away. Dealing with the... » Read more

Hard Rock Stadium drive-in

Miami Dolphins’ ingenious plans for fans

Published: May 28, 2020

Stephen Ross, owner of Miami Dolphins, announced on Tuesday that a pair of entertainment venues,... » Read more


Newsletter sign-up