MSE-CarMax deal to ‘drive’ forward NBA teams


Monumental Sport and Entert partners with CarMax Image: NBA

The Monumental Sports & Entertainment (MSE) (US), owner and operator of the National Basket Association (NBA) team Washington Wizards, Women’s National Basketball Association (WNBA) team Washington Mystics and the 20,356-capacity Capital One Arena in Washington, D.C., (US) announced CarMax, the nation’s largest buyer and seller of used cars, as its new partner. CarMax is now the first official used auto retail partner for both teams and the arena in a multiyear agreement.

The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams and is one of the four major professional sports leagues in the United States and Canada. It is the premier men’s professional basketball league in the world.

CarMax is a used vehicle retailer based in the United States. It operates two business segments: CarMax Sales Operations and CarMax Auto Finance. The corporate entity behind the formation of CarMax was Circuit City Stores, Inc. The first CarMax retail location opened in September 1993 in Richmond, Virginia (US).

CarMax is the nation’s largest retailer of used autos, and has revolutionized the automotive retail industry by driving integrity, honesty and transparency in every interaction. The company offers a truly personalized experience with the option for customers to do as much, or as little, online and in-store as they want. CarMax also provides a variety of vehicle delivery methods, including home delivery, express pickup and appointments in its stores.

Monumental Sports & Entertainment is America’s leading sports and entertainment family. Its people, players, teams, and events bring excitement and joy to millions. The organization invests and innovates to consistently raise the game so that they can deliver extraordinary experiences that will inspire and unite the community, its fans and its people.

The ‘NBA’ stated that as official partners, MSE and CarMax will connect their brands to build lasting relationships and engage with fans and customers in the region through in-arena activations, social media features and enhanced opportunities to interact both digitally and in person. The partnership will increase brand awareness with new CarMax signage takeovers on all three LED networks in the Capital One Arena, one of the highest-trafficked arenas in the country. Fans will also be able to connect with CarMax through exclusive features on Monumental Sports Network.

Said Patrick Duffy, Senior Vice-President of Global Partnerships for Monumental Sports & Entertainment, “We are proud to launch this exciting new partnership with CarMax. It makes it extra special that CarMax, with their headquarters in Richmond and multiple locations in the D.C. area, makes such a strong impression regionally as well as nationally.”

The scope of the partnership also includes new CarMax permanent marquee signage at the scorer’s table courtside position for Wizards games, and other dominant TV-visible signage. The Washington Wizards Radio halftime show will be known as the ‘CarMax Halftime Show’ and will include the CarMax ‘Road Ahead’ segment discussing the Wizards upcoming schedule on the road. Wizards and Mystics away games will include a new social media content series titled ‘On The Road’, allowing fans to see exclusive behind the scenes content of their favorite players as they travel during the season.

Said Alycen McAuley, Mystics Senior Vice-President of Team Services, “We’re excited about the new heights we can reach with CarMax as our partner. Pairing our region’s beloved WNBA team with CarMax, a nationally recognized brand and strong supporter of women on and off the court, allows our like-minded brands to elevate the experience for both fans and customers.”

The ‘NBA’ further stated that this dynamic new relationship with CarMax marks the third largest current partnership for the Mystics. Mystics’ gameday broadcasts will now include custom CarMax features, including statistical analysis and an in-depth look at the key players that helped power the Mystics on the court. The ‘Call Your Shot’ feature will highlight a moment the Mystics took control of the court reinforcing CarMax’s brand message – empowering customers to take charge of their car buying and selling experience. Additionally, the ‘On the Road to Success’ broadcast feature will preview matchups for upcoming games with a helpful breakdown of what to look for from the team.

Stated Jim Lyski, CarMax Executive Vice-President and CMO, who oversees Corporate Strategy, Marketing and Product at CarMax, “CarMax has been an active community member in the D.C. region for nearly 25 years and we look forward to making an even greater impact through this partnership. We are excited to join Wizards and Mystics fans on gameday and provide an exceptional experience – both in-person and digitally – just as we do for our customers.”

In addition to the partnership with MSE, CarMax has been the official auto retailer of the NBA and WNBA since 2020. In September 2021, CarMax announced its first WNBA team partnership with the Phoenix Mercury, and has supported sponsorships with the NBA’s Los Angeles Clippers, Portland Trail Blazers and Golden State Warriors.

CarMax has had a long-term presence in the region since their first store opened in Dulles in 1998. Today, CarMax has six stores in the DC area and more than 220 locations nationwide. CarMax’s headquarters is in Richmond, Virginia, a straight shot down I-95 from Mystics home games at Entertainment and Sports Arena and Wizards home games at the Capital One Arena in Washington, DC. The partnership will help engage fans throughout the DMV region and across the country given CarMax’s national reach.

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