Newcastle United F.C. St. James’ STACK Fanzone electric epicenter

Article posted by Coliseum, October 13^th, 2026

Image: St. James' STACK on Facebook

The Premier League team Newcastle United F.C. has welcomed the American multinational beverage corporation Coca-Cola as the club’s official soft drinks partner in a multiyear deal which also sees the world-leading brand become the presenting partner of the popular St. James’ STACK Fanzone (the official fan zone and social entertainment hub) in the club’s home pitch – the St James’ Park in Newcastle upon Tyne, England (UK).

Landmark Deal

‘newcastleunited.com’ stated that the above landmark deal builds on Newcastle United F.C.’s ambitious commercial momentum thus bringing in one of the most recognizable brands on the planet and unlocking new opportunities to connect with the club’s global fanbase and a new generation of consumers.

The Newcastle United F.C. is a professional association football club based in Newcastle upon Tyne, Tyne and Wear, England (UK). The club competes in the Premier League, the top tier of English football.

The St. James’ Park is a football stadium in Newcastle upon Tyne, England (UK). It is the home of the Newcastle United F.C. With a seating capacity of 52,719 it is the ninth-largest football stadium in England.

Digital Moments

‘newcastleunited.com’ further stated that at the heart of this partnership is a shared ambition to supercharge the matchday experience both in-person and through shareable digital moments blending football with music and culture.

Electric Epicenter

As the official presenting partner of St. James’ STACK, Coca-Cola will transform the club’s premier entertainment hub into an electric epicenter of fan activity. The supporters can look forward to exclusive live music performances, immersive interactive fan zones, high-octane gameday giveaways, and VIP matchday experiences throughout the season.

Creator-led Approach

Blending a creator-led approach with the power of traditional football rights the partnership will deliver compelling content and experiences that extend beyond matchday thus celebrating the culture surrounding the game and bringing the fans closer to the club than ever before.

‘Rich History’

Commenting on the partnership the Newcastle United F.C.’s Chief Revenue Officer, Dave O’Connor, said, “Coca-Cola has a long and rich history in sport thus holding relationships with some of the biggest names in world football. We’re delighted to welcome such an esteemed partner to the Newcastle United. Together, we’ll celebrate the things that make Newcastle such a proud and distinctive city: Football, character, music, culture, and, above all, the sense of celebration that brings the people and the communities together. From elevating the matchday experience at St James’ STACK to connecting with the new audiences around the world we’re excited about what we can create together.”

‘More than Football’

Added Dusan Stojankic, General Manager (GM), Coca-Cola Great Britain and Ireland, “The Newcastle United is a club that represents far more than football. From the incredible atmosphere at the St. James’ Park to the deep connection between the club, the city and its supporters there is something truly distinctive about it. Through this partnership we look forward to creating unforgettable moments for the fans and becoming a part of the celebrations, the traditions and the experiences that bring the Newcastle United community together.”

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