Norwich City-Alan Boswell bonhomie on

Article posted by Coliseum, January 22^nd, 2026

Image: Norwich City FC

The Championship team Norwich City F.C. (UK) and the Alan Boswell Group have renewed their primary partnership until 2030.

‘canaries.co.uk’ stated that the latest renewal marks over two decades of partnership between the club and the Alan Boswell Group.

The Norwich City Football Club is a professional football club based in Norwich, Norfolk, England (UK). The club competes in the Championship, the second tier of English football. The 27,150-capacity Carrow Road serves as their home ground.

The Alan Boswell Group is a major UK independent insurance broker and financial planner established in Norwich in 1982 offering commercial, personal and specialist landlord insurance alongside risk management and wealth management services, serving clients across the United Kingdom with award-winning policies and chartered status.

‘canaries.co.uk’ further stated that the Alan Boswell Group are a trusted independent broker and financial planning group used by players, staff and supporters of the club.

Commented Adrian Rayner, Alan Boswell Group Commercial Director, “We’re proud to continue our longstanding partnership with Norwich City which began in 2009. Supporting the club and its community has always been at the heart of our relationship and we look forward to building on that commitment for years to come.”

Norwich City Commercial Director Sam Jeffery added, “Alan Boswell Group is one of the most trusted and respected employers in the region, full of great people and award-winning services. Alan and the team have partnered with the club and advised us for such a significant period of time to date and this renewed partnership to 2030 is another strong show of support for which we’re extremely grateful. We thank all at Alan Boswell Group for their ongoing commitment and are excited to continue working closely together.”

The Alan Boswell Group hold seven offices across the United Kindom offering in both commercial and personal insurance, financial planning, wealth management and risk management. They have over 40 years’ experience having been formed in 1982.

Their primary office is based in the center of Norwich while they are strong supporters of various sporting codes across the county.

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