On the way SoFi Stadium launches LA Bowl


SoFi Stadium - LA Bowl February 2020 update Image: LA Rams/Earth Cam / theramswire.usatoday.com

SoFi Stadium, the new home of the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park, a 298-acre sports and entertainment destination, officially launched its new collegiate football bowl game, LA Bowl, recently.

LA Bowl unveiled its new logo and introduced its brand publicly.

The LA Bowl is an upcoming National Collegiate Athletic Association (NCAA). SoFi Stadium will sit at Inglewood in California, United States. The 70,000-seat SoFi Stadium is set to open in July 2020, and the stadium will serve as the home to the Los Angeles Rams and Los Angeles Chargers of the National Football League (NFL).

The game will launch in December 2020 and will be an annual event, featuring Mountain West’s No. 1 selection versus Pac-12’s No. 5 selection. SoFi Stadium will stage the game from 2020 through to 2025. Information regarding ticketing will be shared at a later date.

The game will be a kind of ode to the history of college American football in Los Angeles. An “extraordinary” game-day experience has been promised, with premium hospitality being a top priority as well as putting the spotlight on the diverse local community.

Remarked Jason Gannon, Managing Director of SoFi Stadium and Hollywood Park, “Similar to SoFi Stadium, the LA Bowl game is designed to deliver an authentic Southern California experience. In addition, our bowl game events throughout the week will embrace Los Angeles as the entertainment capital of the world.”

Pac-12 Commissioner Larry Scott added, “We are thrilled to partner with LA Bowl and bring a Pac-12 presence to the new state-of-the-art facility at SoFi Stadium, in one of the biggest markets right in our footprint. The entertainment presence of the new facility will provide great experiences for our student-athletes and fans as the Pac-12 continues its post-season matchup with the Mountain West.”

SoFi Stadium will play host to the Super Bowl in 2022, the College Football National Championship Game in 2023, and the opening and closing ceremonies of the 2028 Summer Olympic Games. The stadium will debut in July this year with two Taylor Swift concerts.

“The Mountain West is delighted to partner with the Pac-12 Conference and the outstanding management team assembled at SoFi Stadium and Hollywood Park to launch this exciting new bowl game,” said MW Commissioner Craig Thompson.

Thompson added, “Los Angeles is a tremendous market firmly within our footprint that is home to a large number of our member institutions’ alumni and the area from which many of our student-athletes are recruited. This will be a top-flight post-season destination for the No. 1 selection from our Conference.”

SoFi Stadium is being developed by Los Angeles Rams Owner/Chairman, E Stanley Kroenke in Inglewood. The 3.1 million square-feet SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats.

Adjacent to the stadium and sitting under the same roof canopy is the 2.5-acre American Airlines Plaza and a 6,000-seat performance venue.

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