Online marketing platform for the sports industry



Linkedin Twitter

Online marketing platform

BTD has developed a comprehensive 360° online marketing solution specifically geared towards requirements of professional sports. BTD has named it BOMP – BTD Online Marketing Platform.

The solution is available, with immediate effect, to all BTD customers under the internal working title “BOMP – BTD Online Marketing Platform”. To find out how the BOMP works in detail, please read the information on www.btd.de/en/bomp.

BOMP has two overall goals when supporting clubs, leagues and sponsors, as well as the gaming industry and marketing and sponsoring agencies:

1. Improved fan experience that extends to personalised services on websites, apps and other digital channels – for an increased retention period and targeted information and offers – via all end devices used by the fan (cross-device strategy)

2. ROI: By achieving an improved fan or user experience, BOMP brings about more efficient marketing or sponsoring activation, increased conversion rates and higher revenues per head for clubs and sponsors

The platform is based upon the combination of real-time and re-targeting campaigns. In this context, real-time targeting means the allocation of advertising space and concomitant activation of targeted advertising at the specific time at which the user visits a specific website. Combined with re-targeting, cross-device user tracking is also in evidence, facilitating the customised presentation of a number of content variants.

The user data gathered within the parameters of the marketing platform thus provide a growing pool of relevant information for individual target group segmentation. Cross-platform linking makes it possible to activate synergies not yet leveraged (primarily between the club, partners, sponsors, press portals and social media channels) minimising any dissipation during campaign management.

In December 2015, BTD was awarded the contract by the Italian club Juventus Turin for the development and technical operation of all the digital platforms.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:



More News

Jacksonville Jaguars Lot J project is dead

Jaguars’ ‘Lot J’ fall like a house of cards

Published: January 18, 2021

The Jacksonville City Council in Florida (US) recently nixed a $233 million development deal with... » Read more

Sports betting more and more popular

Wagering slowly a rage in US, Europe stadia

Published: January 18, 2021

Sports betting is becoming more and more popular with stadiums and sporting clubs in the US and... » Read more

Los Angeles Dodgers stadium hosting 2022 Midsummer Classic

Dodgers digs to host 2022 MLB showpiece

Published: January 18, 2021

With the 2020 edition of the premier Major League Baseball (MLB) All-Star Game being blown off the... » Read more

US stadiums as vaccination centers

US stadia to the fore as vaccine centers

Published: January 15, 2021

Citi Field, Gillette Stadium and Inter Miami CF Stadium – all in the United States –... » Read more


Receive global sports venue NEWS twice a week in your inbox