Open-air concerts to pulsate Allianz Arena?

Article posted by Coliseum, November 22^nd, 2023

Image: Coliseum GSVA

As the Munich Olympic Stadium in Germany is undergoing renovations, the Allianz Arena and the Olympiapark München GmbH (OMG), the holding company that manages the Olympic Stadium in Munich, has struck a deal on the basis of which the OMG can hold open-air concerts in the Allianz Arena when the Olympic Stadium closes down for extensive renovation works due to start in 2025.

However, the above deal comes with a rider – it will have to be ratified by the General Assembly on November 29^th, 2023, as experts pointed out that holding concerts in a football stadium comes with a lot of legal provisos.

‘Olympiapark München’ quoted Marion Schöne, Managing Director of Olympiapark München GmbH, as stating, “The open-air concerts are the main source of revenue for the OMG. I am glad to have struck a deal with the Allianz Arena as we were scouting for alternative venues where open-air concerts can be held when the extensive remodeling work of the Munich Olympic Stadium is on. Both the OMG and the Allianz Arena can make music for fans, literally! However, the Olympic Park will remain the sole point of contact for the concert organizers.”

Apply for membership

The 69,250-capacity Munich Olympic Stadium is a stadium located in Munich, Germany. Situated at the heart of the Olympiapark München in Northern Munich, the stadium was the main venue for the 1972 Summer Olympics.

The Allianz Arena is a football stadium in Munich, Bavaria, Germany, with a 70,000-seating capacity for international matches and 75,000 for domestic matches. Widely known for its exterior of inflated ethylene tetrafluoroethylene (ETFE) plastic panels, it is the first stadium in the world with a full color changing exterior. It serves as the home pitch of the Bundesliga giant FC Bayern Munich.

The FC Bayern Munich or simply Bayern is a German professional sports club based in Munich, Bavaria, Germany. It is best known for its professional men’s association football team which plays in the Bundesliga, the top tier of the German football league system.

The Olympiapark München GmbH (OMG) is a holding company that manages the Olympic Park in Munich. The City of Munich owns 100 percent of OMG.

The Olympiapark in Munich, Germany, is an Olympic Park which was constructed for the 1972 Summer Olympics. Located in the Oberwiesenfeld neighborhood of Munich, the park continues to serve as a venue for cultural, social and religious events, such as events of worship. It includes a contemporary carillon. The Olympic Stadium is located in the Olympic Park.

‘Olympiapark München’ further stated that renovation work of the Olympic Stadium began in Autumn 2023 and the facility will completely close down from Autumn 2025 to Spring 2027 for total overhaul work to be carried out.

If the above deal is ratified, from 2025, the Allianz Arena will serve as an alternative venue for the open-air concerts.

Averred Andreas Jung, Chief Marketing Officer, FC Bayern Munich, “The soccer giants already adorn the Allianz Arena. From 2025, the music industry greats will likely grace the Allianz Arena. The facility is all set to host the EURO 2024 matches, the Champions League Final in 2025 and a National Football League (NFL) matchup. The open-air concerts will prove to be the cherry on the cake.”

Exulted Jürgen Muth, Managing Director of Allianz Arena, “It feels great that our spectacular stadium is likely to welcome the music industry giants into its fold and host open-air concerts. We thank the City of Munich as well as the Olympic Park authorities for making this deal possible.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue