Pechanga Arena naming rights extension

Image: Legends

Pechanga Arena San Diego will continue under the banner of Pechanga Resort Casino through December 2026 after a naming rights extension deal was struck.

Pechanga Arena said Pechanga Resort Casino first partnered with the arena in a naming rights deal in late 2018, allowing the resort and casino to provide its guests access to the hottest shows and events at the arena.

Over the years, the two organizations have also continued their commitment to serving the region by collaborating on food and toy drives for those in need, Red Cross blood drives, and more.

Located in the heart of San Diego, California (US) the ASM Global-operated Pechanga Arena is a premier multipurpose venue renowned for its diverse entertainment offerings.

Opened in 1966 and originally known as the San Diego Sports Arena this iconic facility has hosted an impressive array of events – from major concerts to sporting events and family shows.

With a seating capacity of 14,000 it provides an intimate yet vibrant atmosphere for the fans and the attendees.

Today, in partnership with ASM Global, the Pechanga Arena is consistently rated as the No. 1 facility in California for venues with 10,001-15,000 seats and continues to be a central hub for entertainment in San Diego.

Sean Vasquez, President of Pechanga Development Corporation, said, “The Pechanga Arena partnership isn’t just about a logo on a building – it’s about continuing our commitment to serving one of California’s most dynamic markets.

“The ROI on this investment extends beyond brand exposure; this venue hosts over 130 events annually, creating unparalleled touchpoints with demographics that directly align with our growth strategy.

“We’re doubling down on what works, while strengthening our position as the premier entertainment brand in Southern California.”

Pechanga Arena is San Diego’s historic home for entertainment and serves as the home arena for the American Hockey League’s San Diego Gulls and professional box lacrosse team, San Diego Seals.

Pechanga Arena is approaching its 60^th anniversary and remains a premier destination for some of San Diego’s most sought-after events, delivering exceptional experiences for attendees.

This includes earning the No. 18 ranking of top venues worldwide (10,001-15,000 capacity) with $29.1 million in gross sales and 277,000 tickets sold in 2024, as published in Billboard’s “Year in Touring 2024” bulletin.

Ryan Golden, General Manager at Pechanga Arena San Diego, said, “We’re proud to say that, with this extension, Pechanga Resort Casino becomes the venue’s longest-serving naming rights partner.

“These agreements provide more than just branding and exposure for our partners. They represent true partnerships built on mutual support and a shared commitment to community and excellence.”

In August 2024, Midway Rising assumed control of the lease for Pechanga Arena in agreement with the City of San Diego.

Midway Rising has partnered with global premium experiences company Legends to oversee sponsorships, food & beverage, operations and management of the Arena, ensuring that it remains a leading venue for top-tier entertainment and sports.

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