Perth Arena, RAC in $10-mn naming deal



Linkedin Twitter

Perth Arena renamed to RAC Arena Image: Perth Arena

Perth Arena will soon be renamed RAC Arena under a $10-million naming deal between the Western Government and the Royal Automobile Club of Western Australia (RAC WA), according to local media reports.

An announcement is expected to confirm within weeks that RAC WA had secured the naming rights for the Wellington Street venue for five years, according to PerthNow news portal.

The deal with the automotive club will pump about $2 million a year into the Labor Government’s coffers to help pay down state debt. It’s expected the word “Perth” would be removed from the arena’s name, the report said.

Perth newspaper The Sunday Times reported that in April, the website address www.racarena.com.au was registered by the WA Sports Centre Trust, the company behind VenuesWest.

The move follows a $50 million, 10-year deal with telecommunications giant Optus for naming rights at the new Perth Stadium.

The report said an RACWA spokesperson declined to discuss the details of the renaming process. “As a founding partner of Perth Arena and sponsor of the venue’s RAC Local Lounge, RAC has had conversations surrounding the State Government’s naming rights strategy, as no doubt many organisations have,” RAC WA general manager of corporate affairs Will Golsby said.

The Sunday Times reported that the Sport and Recreation Minister Mick Murray, while also refusing to discuss the deal, said however that the Western Australian government had no problems selling the naming rights.

“There was some contention when the Optus Stadium naming rights deal was announced, but we have all seen the sky hasn’t fallen in,” Murray told the newspaper. “Perth Arena is a world-class venue now and it will remain so, whatever it is called.”

More details on naming right deals (venue business) always at coliseum-online.com/news.

Coliseum is a global series of stadium and arena business conferences and a sports venue news online-platform dedicated to the various challenges of designing, constructing and operating of sports venues all around the world.

Continue to follow Coliseum for latest updates on stadium business.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:


More News

Croatia Dinamo Zagreb new stadium

New venue for dynamic Dinamo at last!

Published: April 14, 2021

The top-notch Croatian professional football club GNK Dinamo Zagreb (Croatia) has unfolded plans... » Read more

Maracana will not be renamed after Pele

Maracanã Stadium not to be named after Pelé

Published: April 14, 2021

The historic Maracanã Stadium in Rio de Janeiro (Brazil) will not be renamed after soccer giant... » Read more

Portugal Benfica Lissabon stadium with 5G

5G ‘glory’ for ‘The Glorious One’

Published: April 14, 2021

The top flight Portuguese football club Sport Lisboa e Benfica and NOS announced recently that the... » Read more

Inter Miami stadium naming rights deal

Inter Miami-AutoNation cancer drive-out deal

Published: April 14, 2021

The Major League Soccer (MLS) team Inter Miami CF (US) and AutoNation, America’s largest and most... » Read more


Receive global sports venue NEWS twice a week in your inbox