Millwall ropes in ADI for LED advertising at The Den



Linkedin Twitter

Millwall Football Club Image: Millwall FC

England’s Millwall Football Club has roped in stadium technology specialists ADI to install LED advertising boards at its home stadium The Den in Bermondsey, southeast London, according to a media statement at the club’s official website, to push the venue business.

The boards will be installed in time for the first game of the 2018-19 season at The Den on July 28, when Jimmy Abdou will play his testimonial match against German side VfL Bochum 1848.

“The move to digital advertising brings The Den into the modern era and will improve sponsorship offerings, with the club creating exciting new packages to satisfy local businesses’ needs,” Millwall said in a statement.

Stuart Lock, Millwall’s Head of Commercial and Retail, said: “I’m delighted to announce that LED perimeter advertising boards will be introduced at The Den for the upcoming season. The boards will be visible from three sides of the stadium and will provide a dynamic advertising platform for local, regional and national businesses, allowing them to engage with our supporters.

“Commercially, this will generate new and exciting advertising opportunities, giving our partner’s adverts a stronger, louder voice. We have chosen to partner with ADI, who have consistently delivered exceptional advertising platforms for a number of clubs across the UK.

“We have created a number of partnership opportunities which will generate exposure for our club partners on a national scale through the LED platform, digital assets, hospitality and networking events, to name a few.”

ADI CEO Geraint Williams remarked: “We’re excited to be working with Millwall Football Club to help transform the stadium through new display technology. As the leading provider of LED in English football we’ve seen, time and again, how this technology can revolutionise the way the club and its commercial partners interact with fans.

“Not only does the new digiBOARD system provide a high impact platform for commercial partners, it also offers a prominent channel through which to deliver match information and fan targeted content – adding to the match-day experience.

“We worked with the club for a number of weeks to design a technical and commercial solution that worked specifically for Millwall. In that time the team showed a real desire to create a platform that offered value for club partners and fans, and we’re delighted that we’ve been able to help the club achieve that.”

Continue to follow Coliseum for latest updates on stadium business news. Coliseum is dedicated towards building the best global community of sports venue executives and professionals. The Coliseum platform consists of 5 stadium and arena conferences each year (Europe, US, Latin America, Asia and Middle East), an online center of knowledge, daily updates about sports venue development around the world and strategic guidance for our partners.




« Previous News:
» Next News:


More News

Iraq Sports City

Saudi Arabia grants $1bn to build Iraq ‘sports city’

Published: April 17, 2019

Saudi Arabia’s King Salman bin Abdulaziz has granted $1 billion to Iraq to build a new sports...
» Read more

Eintracht Frankfurt Headquarters

Eintracht Frankfurt under one roof

Published: April 17, 2019

German sports club Eintracht Frankfurt has secured planning permission for the club’s new...
» Read more

AFL in China

AFL, Kennedy enter partnership for China games

Published: April 17, 2019

Australia’s leading luxury retail brand, Kennedy, recently announced its partnership of the...
» Read more

AS Monaco Skyboxes

AS Monaco launches ‘Legends Skyboxes’

Published: April 17, 2019

AS Monaco recently revealed the details its impressive ‘Legends Skyboxes’ at the Louis II...
» Read more


Newsletter signup