QPR home to revert to Loftus Road name



Linkedin Twitter

Queens Park Rangers stadium naming rights Image: Loftus Road, Charruss2491

The Championship club Queens Park Rangers F.C. (UK) home ground name – the Kiyan Prince Foundation Stadium – will revert to Loftus Road for the 2022-2023 seasons.

The above decision has been taken after a sponsorship deal with The Kiyan Prince Foundation came to an end.

The ‘BBC Sport’ stated that in 2019, the club gifted the naming rights of the ground to a charity, with fans voting for the Kiyan Prince Foundation Stadium.

The Queens Park Rangers Football Club, commonly abbreviated to QPR, is an English professional football club based in Shepherd’s Bush, West London (UK). The club currently competes in the English Football League (EFL) Championship, the second tier of English football.

The 18,439-capacity Kiyan Prince Foundation Stadium is an all-seater football stadium in White City, London, England (UK), which is home to Queens Park Rangers F.C. In 1981, it became the first stadium in British professional football to have an artificial pitch of Omniturf installed.

The ‘BBC Sport’ further stated that Kiyan Prince was a member of QPR’s youth academy, who was stabbed to death in May 2006 when he was 15-years-old.

QPR Chief Executive Lee Hoos said the club would “continue to support” the foundation in the future.

The foundation was set up by Kiyan’s father Mark Prince to educate young people about the consequences of knife crime.

Added Hoos, “Winning the votes for the naming rights of Loftus Road Stadium has brought many benefits to not only the KPF charity but people in and around West London. As an organization, we have been able to collaborate with QPR to deliver motivational talks at schools in the area, and the naming rights brought much more attention to the work we are doing.”

In 2021, Kiyan was posthumously added to the FIFA gaming platform. He was listed as a QPR squad member for the 2021-2022 seasons to mark the 15th anniversary of his death.

Continued Hoos, “It was always felt that a natural ceiling would be reached in terms of the impact we could have on the foundation through the exposure it would garner from the stadium rename. There has been some incredible coverage and we are very proud as a club to have helped Kiyan become the first posthumous addition to the FIFA gaming platform.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:



More News

Mate Naletilić at Coliseum EUROPE

Dinamo Zagreb NFT way to fans’ hearts

Published: June 24th, 2022

Mate Naletilić is a digital innovation specialist with four years of experience working alongside... » Read more

Antigua and Barbuda West Indies new stadium by KSS

KSS-CCG world class cricket center plans

Published: June 24th, 2022

Architecture and design practice KSS (UK) have announced that they are working with the Coolidge... » Read more

LeBron James wants to own an NBA team in Las Vegas

‘King James’ keen to own NBA team in Sin City

Published: June 24th, 2022

Four-times National Basketball Association (NBA) champion LeBron James, who recently became the... » Read more

Lyon confirms takeover

US mogul John Textor in Lyon takeover talks

Published: June 24th, 2022

French Ligue 1 club Olympique Lyonnais (OLG.PA) confirmed on June 20th that they were in talks with... » Read more


Receive global sports venue NEWS twice a week in your inbox