SharkNinja to power Australia women sport

Article posted by Coliseum, November 11^th, 2024

Image: Bellerive Oval, Wayne McLean, CC BY 2.0

After much speculation, Cricket Tasmania can now confirm its new naming rights partner as the Ninja Stadium in Bellerive, Tasmania (Australia) becomes the name set to be synonymous with the Tasmanians this Summer.

‘CRICKET TASMANIA’ stated that SharkNinja, the kitchen, home and beauty appliances leader, which is strongly affiliated with women’s sport in Australia, has aligned to Cricket Tasmania and its professional teams.

Cricket Tasmania (formerly the Tasmanian Cricket Association) is the administrative body for cricket in Tasmania, Australia, and is based at Bellerive Oval in Hobart.

Cricket Tasmania is dedicated to promoting and developing the game of cricket in Tasmania with a focus on inclusivity, participation and excellence. Our strategic priorities are designed to elevate the game at all levels – from grassroots initiatives to elite performance. They are committed to growing the game through enhancing accessibility and engagement, ensuring that cricket is a sport for everyone. They also prioritize developing talent through their pathways program enabling the cricketers to realize their potential. Cricket Tasmania aim to inspire, engage and entertain their communities on and beyond the field of play.

The Bellerive Oval, known for sponsorship reasons as the Ninja Stadium, is a cricket oval and Australian Rules football ground located in Bellerive, a suburb on the eastern shore of Hobart, Tasmania (Australia). Capable of accommodating 20,000 people, it is the second largest stadium in Tasmania by seating capacity, behind the 19,000-capacity York Park in Launceston, Australia, which can hold 21,000. It is the only venue in Tasmania which hosts international cricket matches.

The Australian Rules football, also called Australian football or Aussie Rules, or more simply football or footy, is a contact sport played between two teams of 18 players on an oval field, often a modified cricket ground.

SharkNinja is a kitchen, beauty and home appliances leader. As the parent company of Shark Home, Shark Beauty and Ninja Kitchen, its products are loved by millions globally for their innovation, ease of use and affordability. SharkNinja’s mission is to positively impact people’s lives every day in every home around the world. The global innovation leader is unrelenting in its pursuit of problem solving with an innovation hub in Boston, US, and a 24-hour research and development (R&D) cycle.

‘CRICKET TASMANIA’ further stated that the Ninja Stadium will be ‘the Home of Female Sports’ in Tasmania. SharkNinja, the parent company of Shark, Shark Beauty and Ninja whose products are loved by millions globally, joins Cricket Tasmania with aligned ambitions.

Together, the partnership is set to grow cricket in Tasmania through amplifying female sports talent at the leading teams – the Hobart Hurricanes and the Tasmanian Tigers – inspiring the future generations of Elyse Villanis (an Australian cricketer who played for the Australia national women’s team) and Molly Strano (Australian cricketer who plays for the Tasmanian Tigers in the Women’ National Cricket League and the Hobart Hurricanes in the Women’s Big Bash League) in the State.

The Hobart Hurricanes is a women’s Twenty20 cricket team based in Bellerive, Tasmania (Australia). They compete in the Women’s Big Bash League (WBBL – the Australian women’s domestic Twenty20 cricket competition). The Ninja Stadium serves as their home arena.

The Tasmania Women cricket team, also known as the Tasmanian Tigers, is the women’s representative cricket team for the Australian State of Tasmania. The Ninja Stadium serves as their home field.

The Ninja Stadium follows on from Ninja being named as the naming rights partner of the Ninja A-League (the Women’s A-League) in the month of September showcasing SharkNinja’s continued commitment to powering women’s sport in Australia.

Cricket Tasmania’s head honcho, Dominic Baker, is delighted to have Ninja Stadium as the new naming rights partner for the Bellerive Oval – “The collaboration between Cricket Tasmania and SharkNinja has already been of great benefit to both the parties as we look to pursue female and family-friendly content at the Ninja Stadium ahead of this Summer of Cricket. We are aligned in our love, ambition and passion for women’s sport and through this partnership we will continue to see female sport in our State flourish. SharkNinja will also join our Hurricanes WBBL and the Big Bash League (BBL – an Australian men’s professional club Twenty20 cricket league) playing kit along with their commitment to our stadia.”

Aby Shukla, SharkNinja Managing Director Australia and New Zealand, says SharkNinja is grateful for the opportunity to grow together in partnership with Cricket Tasmania and further the game – “Australia has been a leading light in women’s sport worldwide and we are grateful to be a part of it. At SharkNinja, we believe ‘You Can Make It’. Cricket Tasmania embodies this motto too and that is what brings us together. Cricket Tasmania inspires many, not just within the State but well beyond. It is home to the only professional women’s team in Tasmania. This partnership allows us to add another chapter to an already unforgettable Summer of women’s sport. The outstanding sports teams that call the Bellerive Oval home are the Tasmanian icons. We are fortunate to have our name associated with such a hallowed ground.”

As a global kitchen, beauty and home appliance leader, SharkNinja’s mission is to positively impact people’s lives every day in every home around the world through products that are innovative, affordable and easy to use. Inspired to alleviate pain points around the home, SharkNinja takes a consumer problem-first approach to innovation to deliver brands and products loved by millions.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 380 member-exclusive videos with valuable tips for your venue