Rugby on show at Juve’s Allianz Stadium

Article posted by Coliseum, November 11^th, 2024

Image: Juventus Stadium, Snowdog, CC BY-SA 4.0

The home of Italian Serie A club Juventus will open its doors for the first time for a non-football event when Italy’s rugby Azzurri take to the pitch in a massive clash against New Zealand’s All Blacks.

The match will take place on 23 November when the oval ball will take centre stage at the Allianz Stadium.

And Juventus said that to mark this great event the Juventus Museum will host ‘The Heart of Rugby’, an unmissable exhibition dedicated to the history and culture of rugby.

Juventus Football Club, commonly known as Juventus or colloquially known as Juve, is an Italian professional football club based in Turin, Piedmont (Italy) which competes in Serie A, the top tier of the Italian football league system.

The 41,507-capacity Juventus Stadium, known for sponsorship reasons as the Allianz Stadium since July 2017, sometimes simply known in Italy as the Stadium, is an all-seater football stadium in the Vallette borough of Turin, Italy, and the home of Juventus F.C.

The rugby exhibition opened last week in Juventus Museum’s temporary exhibition hall. It is a unique exhibition dedicated to the history, values and stars of this fascinating sport, ahead of the test match that will see the Azzurri take on the legendary All Blacks.

The exhibition, created from a collaboration between Juventus, the Italian Rugby Federation and the Museum of Rugby, will be open to the public until Sunday 24 November – and will represent an extraordinary opportunity for sports and culture fans to discover the world of rugby through a collection of memorabilia.

Visitors will be able to see jerseys, balls, trophies and other key objects that form part of rugby’s rich history, with unique items belonging to the most successful National Teams and greatest clubs that are normally on display at ‘The Museum of Rugby, Mud and Sweat’ in Artena (in the province of Rome).

‘The Heart of Rugby’, which is housed in the exhibition spaces of the Juventus Museum, a key building for Juventus fans and sports lovers, which has already opened its halls to other sports such as tennis and basketball, offers a journey through time to discover the origins of rugby, its legends and the emotions that the game continues to arouse throughout the world.

The New Zealand Federation also actively participated in the project, sending some memorabilia that will be on display for the duration of the exhibition.

Paolo Garimberti, President of the Juventus Museum said, “The exhibition is confirmation that the Juventus Museum is not just a football museum, but a museum of sports history. For this reason, when there are sporting events of national and international importance in Turin, which is increasingly becoming the capital of sport, such as the ATP Tennis Finals or the Final Eights of the Italian Basketball Cup, we open our halls to exhibitions dedicated to other sports to recall their history and present their most representative champions.

“Italy versus New Zealand means taking on the All Blacks, a unique team not only in the history of rugby, but in the history of sport in general. For the precise reason that the All Blacks are a universal sporting symbol, the match against Italy on 23 November marks another first: as for the first time since its inauguration in September 2011, the Allianz Stadium, our home ground, will be the venue for a non-football event.

“This is also the reason why the Museum wanted to host this exhibition in collaboration with the Italian Rugby Federation and the Museum of Rugby, whom I want to thank for their precious help, and without whom this exceptional event would not have been possible.”

Vittorio Musso, Federal Councillor of the Italian Rugby Federation, said, “The team shirt, in rugby perhaps more than in other sports, is a symbol of belonging.

“It is precious for those who have worn it and handed it down to future generations of players. The Museum of Rugby has collected and developed over the years a collection that forms part of the heritage of the entire Italian rugby history.

“A month out from Italy v New Zealand, and just over ten days from the most eagerly awaited autumn fixtures for the Italian sports community, we are happy to be able to host this exhibition dedicated to some of the most prestigious teams of our sport in a setting such as the Juventus Museum, contributing to making international rugby, its history and traditions known to an even wider public.”

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