T-Mobile 5G ‘speed’-up at Las Vegas F1 show



Linkedin Twitter

T-Mobile new partner of Las Vegas Grand Prix Image: Coliseum GSVA

The Formula 1 Las Vegas Grand Prix (US) announced recently that T-Mobile is the new exclusive wireless provider for motorsport’s most anticipated race. In partnership with the Las Vegas Grand Prix, T-Mobile will provide 5G Advanced Network Solutions (5G ANS) for a supercharged network experience at the Las Vegas Grand Prix to be held from November 16th-18th, 2023.

‘T-Mobile’ stated that at the Las Vegas Grand Prix, T-Mobile will deploy a 5G ANS Public Mobile Network to permanently boost its Ultra Capacity 5G network on and off the track, including the new multiuse Paddock Building, garages and pits to power operations and help ensure top performance and network speeds.

The Las Vegas Grand Prix is a planned Formula One Grand Prix due to form part of the 2023 Formula One World Championship, with the event taking place in Las Vegas, Nevada (US) on a temporary street circuit including the Las Vegas Strip.

Bonn (Germany)-based T-Mobile is the brand name used by some of the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG in the Czech Republic, Poland, the United States, and by the former subsidiary in the Netherlands.

Fans can expect more on the ground from the Un-carrier, including immersive 5G-connected experiences leveraging T-Mobile’s award-winning network to deliver exclusive views of the most anticipated race of the year.

Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees.

Said Emily Prazer, Chief Commercial Officer of Formula 1 Las Vegas Grand Prix, “Formula 1’s Las Vegas Grand Prix will be a high-octane and high-intensity race down the iconic Las Vegas Strip. It was crucial that we join forces with a provider that could match our high speed and energy. We are confident that T-Mobile will help us create the biggest and most connected event in the world as our official and exclusive wireless partner.”

Stated Mike Katz, Chief Marketing Officer for T-Mobile US, Inc, “5G is changing sports for organizers and fans, and that’s what makes it so exciting to work with innovators like Formula 1. Our solutions allow them to harness the power of T-Mobile’s network and showcase all the amazing ways it can improve the fan experience at an event of this magnitude. This is only the beginning, so stay tuned for more.”

To receive further information about the Las Vegas Grand Prix, F1 fans can sign up for updates at f1lasvegasgp.com.

‘T-Mobile’ further stated that Formula 1 and Liberty Media are working together to promote the race in partnership with the Live Nation Entertainment and the Las Vegas Convention and Visitors Authority (LVCVA), as well as Founding Partners Caesars Entertainment, MGM Resorts International, Wynn Las Vegas and Presenting Partners MSG Sphere, Resorts World Las Vegas, and The Venetian Resort Las Vegas.

The track design is 3.8 miles (6.12 km) long from start to finish, with top speeds estimated to be over 212 mph (342 km/h). There will be 50 race laps with three main straights and 17 corners.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 150 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News: