Tag: naming rights

Japan venue renamed GMO Arena Saitama

Article posted by Coliseum, April 7^th, 2026

GMO Internet Group has landed the naming rights to Saitama Super Arena in Japan in a six-year deal. GMO Internet Group said the venue will now be known as GMO Arena Saitama and that it has paid 2.8 billion Japanese Yen ($17.5 million) for the rights. The deal, which began on April 1, marks the... » Read more

Raiffeisen Arena keeping name until 2040

Article posted by Coliseum, February 27^th, 2026

Austrian football club Linzer ASK has extended the naming rights to the Raiffeisen Arena with the sponsoring bank until 2040. LASK and Raiffeisenlandesbank Upper Austria are sending a strong signal of continuity and stability by extending the naming rights agreement for another 14 years. For three... » Read more

Derry GAA lands naming rights sponsor

Article posted by Coliseum, February 24^th, 2026

Derry GAA has cemented a partnership with Find Insurance making the company the first-ever stadium naming rights sponsor of both Celtic Park and the Owenbeg Derry GAA Centre. Derry GAA said the multi-year agreement with the business insurance broker based in Derry represents one of the most... » Read more

Principality Stadium meat on bones naming deal

Article posted by Coliseum, February 13^th, 2026

The Welsh Rugby Union has recently confirmed its stadium naming rights deal with the Principality Building Society has been extended until 2030 with the new investment directly supporting the growth of the game in Wales (UK) from grassroots up to the elite levels. ‘principalitystadium.wales’... » Read more

Bernabéu tops naming rights value table

Article posted by Coliseum, February 13^th, 2026

Real Madrid’s Santiago Bernabéu stadium has been revealed as Europe’s most valuable stadium naming rights asset, valued at €21.1m (£18.4m) per year. The figures were revealed in The Sponsor’s European Stadium Naming Rights Fair Market Value Report. Covering 75 stadiums, it represents the... » Read more

Unipol Dome glitziness to enliven Italy

Article posted by Coliseum, February 9^th, 2026

The insurance group Unipol and the ticketing services provider CTS EVENTIM have signed a major partnership agreement through which Unipol will acquire the naming rights of Arena Milano in Milan (Italy) in its capacity as the title sponsor. ‘eventim’ stated that the arena is owned by the CTS... » Read more

Stadium MK top honchos naming rights hunt

Article posted by Coliseum, January 26^th, 2026

The naming rights for Stadium MK, the Arena MK and the National Bowl (UK) are up for grabs. ‘MKCITIZEN’ stated that following MK Dons’ takeover from the Kuwaiti-based consortium led by Fahad Al-Ghanim last season plans have been afoot to seek a long-term business partner to join the... » Read more