Tag: naming rights

Palmeiras ‘Nubank Way’ home protagonist fans

Article posted by Coliseum, April 24^th, 2026

Nubank, one of the world’s largest digital financial services platforms, recently announced the acquisition of the naming rights to the Brazilian professional football club – the Sociedade Esportiva Palmeiras – home arena – the Allianz Parque in Água Branca, São Paulo, Brazil, in a... » Read more

Beşiktaş-Tüpraş new sponsorship agreement

Article posted by Coliseum, April 24^th, 2026

The Turkish professional sports club Beşiktaş (Türkiye) has reached a new three-year agreement with the company Tüpraş for stadium naming rights and advertising sponsorship worth 1.18 billion Turkish lira. ‘forbes.com.tr’ stated that the Beşiktaş Football Investments Industry and Trade... » Read more

Thunder-Continental Resources elevated deal

Article posted by Coliseum, April 10^th, 2026

The National Basketball Association (NBA) team Oklahoma City Thunder and the American oil and natural gas company Continental Resources jointly announced a 15-year naming rights partnership for Continental Coliseum, the new state-of-the-art arena rising in downtown Oklahoma City, Oklahoma... » Read more

Japan venue renamed GMO Arena Saitama

Article posted by Coliseum, April 7^th, 2026

GMO Internet Group has landed the naming rights to Saitama Super Arena in Japan in a six-year deal. GMO Internet Group said the venue will now be known as GMO Arena Saitama and that it has paid 2.8 billion Japanese Yen ($17.5 million) for the rights. The deal, which began on April 1, marks the... » Read more

Raiffeisen Arena keeping name until 2040

Article posted by Coliseum, February 27^th, 2026

Austrian football club Linzer ASK has extended the naming rights to the Raiffeisen Arena with the sponsoring bank until 2040. LASK and Raiffeisenlandesbank Upper Austria are sending a strong signal of continuity and stability by extending the naming rights agreement for another 14 years. For three... » Read more

Derry GAA lands naming rights sponsor

Article posted by Coliseum, February 24^th, 2026

Derry GAA has cemented a partnership with Find Insurance making the company the first-ever stadium naming rights sponsor of both Celtic Park and the Owenbeg Derry GAA Centre. Derry GAA said the multi-year agreement with the business insurance broker based in Derry represents one of the most... » Read more

Principality Stadium meat on bones naming deal

Article posted by Coliseum, February 13^th, 2026

The Welsh Rugby Union has recently confirmed its stadium naming rights deal with the Principality Building Society has been extended until 2030 with the new investment directly supporting the growth of the game in Wales (UK) from grassroots up to the elite levels. ‘principalitystadium.wales’... » Read more