Tag: naming rights

Schalke signs Veltins for 10 more years

Article posted by Coliseum, January 16^th, 2026

German football club FC Schalke 04 has sealed a 10-year extension of their long-standing partnership with Veltins Brewery which includes stadium naming rights. Sports Mint said the new deal with Brauerei C. & A. Veltins secures the agreement through to 2035 and reinforces one of the most... » Read more

Nubank-Inter Miami CF close to striking deal

Article posted by Coliseum, December 11^th, 2025

Nubank is said to be close to finalizing a 10-year agreement for naming rights to Inter Miami CF’s new stadium worth around US$19 million per year totaling roughly US$190 million. A ‘LinkedIn Post By Marcel van Oost’ stated that “the planned venue, Miami Freedom Park, will seat 25,000 fans... » Read more

Arizona varsity community-culture deal

Article posted by Coliseum, December 4^th, 2025

The University of Arizona (a public land-grant research university in Tucson, Arizona) and the Casino Del Sol (Tucson’s best casino and entertainment venue), an enterprise of the Pascua Yaqui Tribe (a Federally recognized tribe of Yaqui Native Americans in the State of Arizona) recently announced... » Read more

Yokohama Nissan Stadium to retain name

Article posted by Coliseum, December 3^rd, 2025

The Nissan Motor Company will keep its naming rights for a stadium in Yokohama, near Tokyo (Japan), for a total of 650 million yen ($4.2 million) over five years from next March, the City said recently. ‘english.kyodonews.net’ stated that the two sides reached an agreement to renew the naming... » Read more

Vernova Park ‘power’ to Triumph-Liberty teams

Article posted by Coliseum, December 3^rd, 2025

The global energy company GE Vernova has announced its multiyear agreement as the official naming rights sponsor for the new home of the United Soccer League (USL – organizer of various professional and amateur soccer leagues in the United States league system) League One team Greenville Triumph... » Read more

Gladbach’s Borussia-Park given new name

Article posted by Coliseum, November 26^th, 2025

German Bundesliga club Borussia Mönchengladbach has sold the naming rights to its stadium for the first time. Yahoo Sports said that starting next season, Borussia-Park will become Ista-Borussia Park. The name change reflects the extension of the partnership with official sustainability sponsor... » Read more

Tokyo National Stadium ‘expensive naming deal’

Article posted by Coliseum, October 10^th, 2025

The Mitsubishi UFJ Financial Group Inc. (MUFG) is in the final stages of acquiring from next year the naming rights for the National Stadium in Tokyo (Japan), the main venue for the Tokyo Olympics and Paralympics held in Summer 2021, a source familiar with the matter said on October... » Read more