Tag: naming rights

Bernabéu tops naming rights value table

Article posted by Coliseum, February 13^th, 2026

Real Madrid’s Santiago Bernabéu stadium has been revealed as Europe’s most valuable stadium naming rights asset, valued at €21.1m (£18.4m) per year. The figures were revealed in The Sponsor’s European Stadium Naming Rights Fair Market Value Report. Covering 75 stadiums, it represents the... » Read more

Unipol Dome glitziness to enliven Italy

Article posted by Coliseum, February 9^th, 2026

The insurance group Unipol and the ticketing services provider CTS EVENTIM have signed a major partnership agreement through which Unipol will acquire the naming rights of Arena Milano in Milan (Italy) in its capacity as the title sponsor. ‘eventim’ stated that the arena is owned by the CTS... » Read more

Stadium MK top honchos naming rights hunt

Article posted by Coliseum, January 26^th, 2026

The naming rights for Stadium MK, the Arena MK and the National Bowl (UK) are up for grabs. ‘MKCITIZEN’ stated that following MK Dons’ takeover from the Kuwaiti-based consortium led by Fahad Al-Ghanim last season plans have been afoot to seek a long-term business partner to join the... » Read more

Schalke signs Veltins for 10 more years

Article posted by Coliseum, January 16^th, 2026

German football club FC Schalke 04 has sealed a 10-year extension of their long-standing partnership with Veltins Brewery which includes stadium naming rights. Sports Mint said the new deal with Brauerei C. & A. Veltins secures the agreement through to 2035 and reinforces one of the most... » Read more

Nubank-Inter Miami CF close to striking deal

Article posted by Coliseum, December 11^th, 2025

Nubank is said to be close to finalizing a 10-year agreement for naming rights to Inter Miami CF’s new stadium worth around US$19 million per year totaling roughly US$190 million. A ‘LinkedIn Post By Marcel van Oost’ stated that “the planned venue, Miami Freedom Park, will seat 25,000 fans... » Read more

Arizona varsity community-culture deal

Article posted by Coliseum, December 4^th, 2025

The University of Arizona (a public land-grant research university in Tucson, Arizona) and the Casino Del Sol (Tucson’s best casino and entertainment venue), an enterprise of the Pascua Yaqui Tribe (a Federally recognized tribe of Yaqui Native Americans in the State of Arizona) recently announced... » Read more

Yokohama Nissan Stadium to retain name

Article posted by Coliseum, December 3^rd, 2025

The Nissan Motor Company will keep its naming rights for a stadium in Yokohama, near Tokyo (Japan), for a total of 650 million yen ($4.2 million) over five years from next March, the City said recently. ‘english.kyodonews.net’ stated that the two sides reached an agreement to renew the naming... » Read more