Tag: naming rights


First Direct extends Leeds Arena deal

First Direct Arena naming rights

First direct bank has extended a deal with ASM Global to remain as naming rights holder for Leeds Arena in the U.K. for a further seven years. Event Industry News said the venue recently celebrated its 10th anniversary as Yorkshire’s most popular arena. The 13,781-capacity First Direct Arena is... » Read more


Progressive Field naming deal extended

Cleveland Guardians stadium naming rights

Major League Baseball’s Cleveland Guardians have struck a new 13-year deal for Progressive Insurance to continue as the naming rights partner of Progressive Field through the 2036 season. MLB.com said the new agreement would automatically be extended at the end of the term through the 2041... » Read more


Inter Miami’s home becomes Chase Stadium

Inter Miami stadium naming rights

Inter Miami CF and JPMorgan Chase have struck a naming rights deal for the MLS club’s 21,500-seat home venue, located in Fort Lauderdale, Florida. The electric home of Inter Miami CF will now be known as Chase Stadium. Formerly called the DRV PNK Stadium, the unveiling of the new name took place... » Read more


Hull KR-Sewell Group extend kindred ties

Hull KR stadium naming rights

The professional rugby league team Hull KR (UK) and the Sewell Group have announced a multiyear extension to the club’s prestigious stadium (Craven Park) naming rights partnership until the end of the 2025 season. ‘HULL KR’ stated that the two-year deal sees the stadium referred to as the... » Read more


Saudi Arabia ready to splurge on rugby

Saudi targeting rugby stadium naming rights

The Saudi Arabian Public Investment Fund (PIF) is reportedly in discussions with four top-flight rugby clubs of United Kingdom over pouring money into the sport. It is claimed that the Premiership sides Gloucester Rugby, Leicester Tigers, Newcastle Falcons, and the Northampton Saints have all been... » Read more


Birmingham City F.C. ‘Sports Quarter’ plans

Birmingham City stadium naming rights

The English Football League (EFL) Championship team Birmingham City F.C. (UK) has entered into a multimillion pound, multiyear naming rights agreement with the Shelby Companies Limited, which is majority-owned by the Knighthead Annuity & Life Assurance Company and certain other minority... » Read more


Dexcom Sportsground build dates revealed

Connacht Rugby stadium naming rights

Connacht Rugby will kick off construction on its High-Performance Centre in March and work on the North Stand at The Sportsground Stadium this summer. The club set out a timeframe for construction work at the same time as announcing a historic naming rights partnership with Dexcom Inc. for The... » Read more


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