Tag: naming rights

Mané Garrincha Stadium now Arena BRB

Article posted by Coliseum, January 13^th, 2022

BRB (Brazil-based bank) has acquired the naming rights of the Mané Garrincha Stadium in Brazil. The naming rights deal is valid from 2022 to 2024 for a total of BRL 7.5 million. With the naming rights deal struck, the stadium has been renamed Arena BRB. The ‘MKTESPORTIVO’ stated that BRB has... » Read more

The Sharks-Hollywoodbets bonhomie on

Article posted by Coliseum, December 20^th, 2021

The rugby union team KZN Rugby (South Africa) has expanded on its relationship with the sports betting company Hollywoodbets as the latter becomes the naming rights sponsor of the former’s home facility – Kings Park Stadium – for the next three years. The ‘Insider Sport’ stated... » Read more

Bristol Street Motors in the Co-op Live fold

Article posted by Coliseum, December 13^th, 2021

The 23,500-capacity Co-op Live, the UK’s biggest purpose-driven arena opening in Manchester in 2023, announced on December 6th that Bristol Street Motors (auto body shop in Bolton, England) has joined as a Founding Partner. The ‘Bristol Street Motors’ stated that Bristol Street Motors is the... » Read more

Stadion Wrocław now Tarczyński Arena Wrocław

Article posted by Coliseum, December 9^th, 2021

Stadion Wrocław in Poland is now Tarczyński Arena Wrocław. This is the facility where the Polish football club Śląsk Wrocław plays its matches in the league on a daily basis. The ‘Spark Chronicles’ stated that the naming rights deal has been struck for six years, and its value is PLN 14... » Read more

AAMI extends naming rights of Melbourne venue

Article posted by Coliseum, November 30^th, 2021

Melbourne & Olympic Parks CEO John Harnden AM confirmed on November 24th that insurance services giant AAMI has extended its naming rights of Melbourne’s (Australia) iconic and most celebrated rectangular stadium – AAMI Park – for a further five years. The ‘Melbourne Rebels’... » Read more

Tampere Deck Arena now Nokia Arena

Article posted by Coliseum, November 22^nd, 2021

Telecommunications company Nokia and Tampere Deck Arena (Finland) signed a landmark five-year naming rights partnership on November 19th. The contract includes an option to extend the partnership for an additional five years. Europe’s leading multifunctional sports, business and entertainment... » Read more

Staples Center renamed Crypto.com Arena

Article posted by Coliseum, November 18^th, 2021

On November 16th, Crypto.com, the world’s fastest-growing cryptocurrency platform, and AEG, the world’s leading sports and live entertainment company, have launched a historic, 20-year naming rights agreement that will rename the AEG-owned and operated Staples Center (US), one of the most... » Read more