‘The Emiliani’ stately stadium plans


Parma Stadium update Sept. 2020 Image: Parma Calcio 1913

Following the Krause Group of United States taking over the Italian Serie A football club Parma, the latter is now formulating plans to redecorate its residence – Stadio Ennio Tardini.

Parma Calcio 1913, commonly referred to as Parma, is an Italian football club based in Parma, Emilia-Romagna in Italy. It currently plays in Serie A – top of the Italian football league system. Founded as Parma Football Club in December 1913, the club plays its home matches in the 27,906-seat Stadio Ennio Tardini since 1923.

Stadio Ennio Tardini is a football stadium in Parma, Italy, located near the center of Parma, between the town center and the City walls. It is the home of Parma Calcio 1913.

The former owner of Parma, Nuovo Inizio, had initiated the whole process of finding Progetto Stadio Parma, an entity designed to oversee the Tardini project and its subsequent management. The Krause Group recently completed a deal to take over Parma, with Kyle Krause becoming the Emilia-Romagna club’s new President.

The Krause Group has acquired a 90 percent stake in Parma, with Nuovo Inizio retaining a nine percent share and Parma Partecipazioni Calcistiche, the company that brings together fans as shareholders, holding a one percent interest.

The Municipality of Parma has taken over the responsibility of redeveloping the Ennio Tardini municipal stadium. Media reports stated that the rehabilitation of the facility will ensure that Tardini becomes a multiuse stadium with a new roof in place, an underground car parking developed and added attractions such as a gym.

Concession of surface rights for 40 years, increasing the capacity of the venue to over 22,000 seats, revamping the stands, press and TV stations, offices, commercial space and catering spaces, fitness as well as medical center, repurposing of outdoor spaces and lending futuristic technology to the venue make up for the stadium revamp plans.

Marco Bosi, Deputy Mayor and Sports Commissioner, City of Parma, stated, “We express satisfaction with the formal start of the procedure. The restructuring will finally allow us to have a facility that reduces inconvenience to residents, enhances the neighborhood and allows fans to experience the match with a high standard of services.”

Fiorentina and Lega Serie A CEO Luigi De Siervo were among those who hailed the official ratification of a new legislation designed to aid the development of sports infrastructure in Italy. The so-called ‘Sbloccastadi’, or stadium unblocker legislation, was approved by the Senate in September 2019 and has now been voted through by Parliament. The legislation will also come to aid the Tardini project.

Krause told mediapersons, “Our partners have done – and I say this with pride -an excellent job collaborating with the City to carry out the stadium project. Today in football there is a need to offer better experiences at the stadium level. I am very happy to make my contribution to this project, to give our fans and players the best possible experience. In America, we have many modern stadiums. In Italy, there are many interesting projects and I am very happy, because by working collectively you can do something very important to improve the infrastructure.”

“I was told that building infrastructure in Italy can be a slow process, so I am very happy that my partners have moved on with the project,” Krause added.

In other Serie A news, the Italian professional football club based in MilanInter Milan – has inked a strategic partnership with AIM Sport to introduce digital overlay technology at the San Siro. The system, which has never been used in Italy before, will enable the club and its commercial partners to send geo-localized messages and marketing campaigns to different regions around the world via the pitchside LED boards.

AIM Sport is at the forefront of Sport Marketing and Digital Perimeter Advertising, combining decades of marketing and commercial knowhow with unparalleled technology solutions. With its Digital Overlay® technology, AIM Sport leads a revolution in sports marketing.

After a period of testing, the technology will be rolled out for the start of the 2020-21 seasons at Inter’s home games. In March, Inter and AC Milan implemented a new digital system for the advertising boards around their stadium.

The clubs signed a strategic alliance with Tecnovision Ledwall and AIM Sport, in collaboration with MI-Stadio, to deliver the new system.

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