The rise and rise of Diablos Rojos del México

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Israel Ayala who works for the Mexican baseball team Diablos Rojos del México states with a sense of pride that it is one of the most successful franchise in the Mexican League with several feathers to their hat – 17 championships.

As he puts in, “The Diablos Rojos del México is a baseball team with 85 years of history and is located in Mexico City. Numerous Diablos Rojos del México players have joined or previously played in Major League Baseball (MLB). The Diablos Rojos have a history of attracting MLB talent, both current and former.”

Israel Ayala is presently the Marketing and Commercialization Manager of Diablos Rojos del México. He is in this role since the year 2019. In his present role, Ayala has crafted strategies for attracting the sponsors, strengthening the brand and giving a push to merchandising as an expansion strategy.

In a conversation with ‘Coliseum’, Israel Ayala, Marketing & Commercialization Manager, Diablos Rojos del México, asserts that the top-notch team Diablos Rojos del México believes in attracting fans by offering a highly secure environment in their home ballpark – the Estadio Alfredo Harp Helú in Mexico – and also providing finger-licking delicacies and an enchanting in-venue experience apart from the game of baseball.
 

Diablos Rojos del México

The Diablos Rojos del México is a professional baseball team which plays in the Mexican League based in Mexico City, Mexico.
 

Estadio Alfredo Harp Helú

The Estadio Alfredo Harp Helú is a baseball stadium in Mexico City, Mexico. It is the ballpark of the Mexican League’s Diablos Rojos del México. Inaugurated on March 23^rd, 2019 the stadium has a capacity to hold 20,062 spectators.
 

MLB

New York (US)-based the Major League Baseball (MLB) is a professional baseball league in North America. It is often considered to be the highest level of professional baseball in the world. There are two leagues that make up the MLB: The American League, also called the AL, and the National League, also called the NL. There are currently 30 teams in the MLB, 29 from the United States and one from Canada.

Israel Ayala states that the Diablos Rojos believes in engaging the young fans and bringing them closer to the stadium and the game of baseball – “We designed a strategy – the Diablos Rojos went out on the streets to attract more fans and interact with them. It is also important to identify with the City where a team plays and the Diablos Rojos did just that. They also believe in developing the narrative around the fans.”
 

Wrap-up

Israel Ayala summed up by stating, “The fans are the best marketing Ambassadors and the venues should provide first-rate facilities to them which will attract more fans and help a team stay connected with them.”

The appeal of the Diablos Rojos is such that it the club remains a destination spot for many Mexican major leaguers who hope to one day don the team’s red-and-white uniform. The carnival-like atmosphere stands out in their home ballpark – a place where the baseball experience happens. Moreover, the team is also attracting a lot of fans to their games.

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