Top-flights to set pitch on fire in US stadia


AEG announces Soccer Champions Tour Image: AEG

AEG, the world’s leading sports and live entertainment company, announced on June 10th the launch and schedule for its inaugural Soccer Champions Tour, a new marquee, global soccer event taking place between July 22nd and July 30th. The new event features five of the world’s most iconic soccer clubs competing in top-tier matches in the span of only nine days across the Western United States.

The ‘yahoo!life’ stated that the participating clubs include current LaLiga and the Union of European Football Associations (UEFA) Champions League winner Real Madrid CF (Spain), LaLiga powerhouse FC Barcelona, Serie A’s Juventus F.C. (Italy), and Liga MX’s Club América and Club Deportivo Guadalajara (Mexico). Host Cities include Las Vegas, San Francisco, Dallas, and Los Angeles. This tour marks the first return of play in the United States for Barcelona and Real Madrid since 2019 and for Juventus since 2018.

Headquartered in Los Angeles, California (US), AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 pre-eminent arenas, stadiums, convention centers, and performing arts venues around the world. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually.

Real Madrid Club de Fútbol, commonly referred to as Real Madrid or simply Real, is a Spanish professional football club based in Madrid, Spain. Founded in 1902 as the Madrid Football Club, the club has traditionally worn a white home kit since its inception Real Madrid has been named by FIFA ‘Best Club of the 20th Century’. This season it has won LaLiga (35) and the Spanish Super Cup (12) under the direction of their Manager Carlo Ancelotti. Real Madrid has just been proclaimed winner of the Champions League for the 14th time, the club with more wins in the most important European competition.

Futbol Club Barcelona, commonly referred to as Barcelona and colloquially known as Barça, is a professional football club based in Barcelona, Catalonia, Spain, that competes in LaLiga, the top flight of Spanish football.

FC Barcelona, founded in 1899, is one of the most successful European clubs in history. The club maintains a philosophy deeply rooted in its local Catalan identity and is owned by more than 137,000 members. Due to its very special personality, FC Barcelona is recognized as being ‘more than a club’. The team’s distinctive style of play is projected around the world by the best players and coaches in combination with the club’s famous reliance on homegrown talent. The club has won 72 major domestic titles, including 26 LaLiga titles and 31 Copa Del Rey titles, as well as five Champions League titles and three FIFA Club World Cup™ titles.

The Juventus Football Club, colloquially known as Juve, is a professional football club based in Turin, Piedmont, Italy, that competes in Serie A, the top tier of the Italian football league system.

Founded in 1897 in Turin, Italy, Juventus is one of Italy’s oldest and most decorated soccer teams with more Italian league championships than any other team. It is the first European club to win all three major UEFA competitions.

Club América or simply América is a professional football club based in Mexico City, Mexico. Nicknamed Las Águilas, it competes in Liga MX, the top tier of Mexican football. The club was founded in 1916, and since 1959 has been owned by media company Televisa.

Club América is the winningest team in Mexico and North America. Throughout its history, Club América has won 34 titles, including 13 league titles, six Copa MX titles and seven Concacaf Champions League titles.

Club Deportivo Guadalajara, often simply known as Guadalajara and their nickname ‘Chivas’, is a Mexican professional football club based in Zapopan, Jalisco (Mexico).

‘Chivas’ is one of Mexico’s most popular and successful teams. Founded in 1906 in Guadalajara, Mexico, Chivas has won 12 Liga MX titles, four Copa MX titles, seven Campeón de Campeones titles, one SuperCopa MX title, and two Concacaf Championships. ‘Chivas’ is the only soccer club in Mexico that allows only Mexican players to play for the club.

The ‘yahoo!life’ quoted Tom Braun, AEG Senior Vice-President of Soccer and Business Operations and Business Development, as stating, “AEG is excited to launch this unparalleled soccer tour as five of the most exceptional soccer clubs in the world return to the United States this Summer. Following several years without seeing some of these teams in the United States, we are thrilled to provide the opportunity for soccer fans in the United States to once again watch their favorite European and Mexican clubs play in person.”

Tour event schedule


July 22nd

Juventus vs. Club Deportivo Guadalajara at the Allegiant Stadium, Las Vegas.

July 23rd

Real Madrid CF vs. FC Barcelona at the Allegiant Stadium, Las Vegas.

July 26th

Real Madrid CF vs. Club América at the Oracle Park, San Francisco.

FC Barcelona vs. Juventus at the Cotton Bowl Stadium, Dallas.

July 30th

Real Madrid CF vs. Juventus at the Rose Bowl Stadium, Los Angeles.

The general on-sale ticket access will begin on June 17th. The AEG Global Partnerships is also currently selling sponsorship for the Soccer Champions Tour and individual matches.

The 65,000-capacity Allegiant Stadium is a domed stadium located in Paradise, Nevada, United States. It serves as the home stadium for the Las Vegas Raiders of the National Football League (NFL) and the University of Nevada, Las Vegas Rebels college football team. It also serves as the home of the Las Vegas Bowl and the Vegas Kickoff Classic.

The Allegiant Stadium is an award-winning global events destination. The fully enclosed stadium, which won the ‘Best Venue’ honors at the 2020 World Football Summit Industry Awards, has hosted premier concerts and sporting events including the 2021 Concacaf Gold Cup Final, Pac-12 Championship Game, Las Vegas Bowl, and the WWE SummerSlam. The venue also hosted the NFL Pro Bowl in 2022 and has been selected to host Super Bowl LVIII in 2024.

The 90,888-capacity Rose Bowl Stadium is an outdoor athletic stadium located in Pasadena, California (US). Opened in October 1922, the stadium is recognized as a National Historic Landmark and a California Historic Civil Engineering landmark.

The Rose Bowl Stadium in Los Angeles is the proud home of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, international and Premier League soccer matches, concerts, and the world’s largest flea market. The Rose Bowl Stadium has earned its world-class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, and the 1999 Women’s World Cup.

The 41,915-capacity Oracle Park is a Major League Baseball (MLB) stadium in the SoMa neighborhood of San Francisco, California (US). Since 2000, it has been the home of the San Francisco Giants.

San Francisco’s Oracle Park is a premier venue in the world of both sports and entertainment. On the diamond, more than 65 million spectators have attended San Francisco Giants games, including a franchise record 107-win season in 2021 and three World Series Championships (2010, 2012 and 2014). The ballpark has also played host to some of music’s biggest acts and was the site of the 2018 Rugby World Cup Sevens.

The 92,100-capacity Cotton Bowl is an outdoor stadium in Dallas, Texas, United States. Opened in 1930 as the Fair Park Stadium, it is on the site of the State Fair of Texas, known as Fair Park.

The Cotton Bowl Stadium has been an iconic part of Dallas since it opened in 1930. The outdoor stadium is best known for its football fixtures.

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