Twickenham to launch East Stand redevelopment

Article by Coliseum, published October 31, 2018

Image: RFU

Twickenham Stadium will unveil its new East Stand redevelopment at an international launch to global buyers during IBTM World, Barcelona on November 28, according to media reports.

On the day at 11am local time, the award-wining Twickenham events team will challenge global event planners to look at new ways of organizing meetings, events, banquets and product launches, the reports stated.

The new KSS-designed East Stand represents a multi-million pound redevelopment at the home of England Rugby, and will offer six floors of creative event space that not only provide new-found match day hospitality options, but also offer unexpected and dynamic settings that go far beyond a simple conference or banqueting space.

“We are excited to share our new, state-of-the-art facilities with our international peers and help a global audience to see us as more than just a standard conference or gala dinner venue,” Twickenham’s catering and conference & events director, Nils Braude said.

“Our plan for the East Stand has always been to encourage organisers to think differently and we feel IBTM World provides us with a great platform to do that globally. We’re looking forward to working with our clients to create something new and different,” he added.

The East Stand’s contemporary offering will provide clients with a plethora of options, each with a different look, feel and ambience.

Among Twickenham’s most surprising and inspiring new venues will be The East Wing, which offers a contemporary space reminiscent of a private members club, demonstrating sophistication without stuffiness.

Alongside four private terraces with both pitch-side views and outdoor access, it has four individual private dining areas that can accommodate up to 30 guests for a relaxed lounge environment or formal private table setting and 800 covers for the whole restaurant.

Another exciting addition to Twickenham’s portfolio is The Gate, which offers a modern, simple, but exquisite chop-house style restaurant, complete with low lighting and open brickwork. The space offers a dedicated meat store and separate wine room, perfect for intimate wine tastings.

In total the venue will be unveiling over 6,700m2 of contemporary event space and the team is excited to work with clients on new and exciting concepts. The space will be available for hire from December.

Continue to follow Coliseum for latest updates on stadium business news. Coliseum is dedicated towards building the best global community of sports venue executives and professionals.