UEFA at its hospitality best for EURO 2024  


Hospitality packages for EURO 2024 Image: Deutscher Fussball-Bund (DFB)

The Union of European Football Associations (UEFA) has for the first time appointed a company for both the commercialization and delivery of the official hospitality packages for UEFA EURO. 2024 Hospitality Experience AG (event management company in Zürich, Switzerland) will create, promote, sell, and deliver unique ticket-inclusive hospitality packages for UEFA EURO 2024.

‘UEFA’ quoted Martin Kallen, UEFA Events S.A. CEO, as stating, “UEFA Events S.A. is pleased to welcome 2024 Hospitality Experience AG on board for UEFA EURO 2024. I am certain that with their combined experience, network and technology, they will offer and deliver an attractive Official Hospitality experience to clients.”

Nyon (Switzerland)-based the Union of European Football Associations (UEFA) is one of six continental bodies of governance in association football. It governs football, futsal and beach soccer in Europe and the Eurasian transcontinental countries of Russia, Turkey, Cyprus, Azerbaijan, Armenia, Georgia, and Kazakhstan. UEFA consists of 55 national association members. Because of the 2022 Russian invasion of Ukraine, FIFA and UEFA suspended all Russian national teams and clubs from any FIFA and UEFA competitions.

The 2024 UEFA European Football Championship, commonly referred to as UEFA EURO 2024 or simply EURO 2024, will be the 17th edition of the UEFA European Championship, the quadrennial international men’s football championship of Europe organized by UEFA. Germany will host the tournament, which is scheduled to take place from June 14th to July 14th, 2024.

UEFA Events S.A. operates as a sports association. The company offers membership of sports and recreation clubs, as well as deals with all the queries relating to football. UEFA Events serves customers in Europe.

Said Olaf Bauer, Managing Director of 2024 Hospitality Experience AG, “UEFA has a hard-won reputation for delivering the most exceptional hospitality standards in world football and we are humbled and proud of their decision to entrust this project to us.”

Commented Robert Müller von Vultejus, Chief Growth Officer, SPORTFIVE, “Customer-centric hospitality will be at the heart of UEFA EURO 2024. We are not only delighted, but full of excitement to join forces to deliver the best hospitality experience ever for this special tournament. With our expertise, knowledge and global sales network, we are perfectly aligned to responsibly commercialize the demands of UEFA on one hand and the corporate guests on the other.”

Added Max Müller, FORTIUS AG (E-commerce service in Zürich, Switzerland) head honcho, “Customers are at the center of everything we do, and our technology will provide them with all the necessary tools to select and curate an exceptional Official Hospitality experience. We aim to deliver the most connected and digital hospitality experience that the world of commercial sports hospitality has ever seen.”

SPORTFIVE is an international sports marketing agency operating globally with offices around the world. The headquarters of SPORTFIVE is based in Hamburg, Germany.

‘UEFA’ further stated that UEFA EURO 2024, one of the world’s top football tournaments featuring 24 teams, will be played across 10 venues in Germany. The tournament will kick off on June 14th, 2024 in Munich. The final will be played in Berlin on July 14th, 2024.

The UEFA EURO 2024 Official Hospitality program will guarantee premium tickets, gourmet catering and elite viewing positions at top-class venues from a wide range of exclusive packages.

The 2024 Hospitality Experience AG will be the only source of Official Hospitality packages for football fans globally. The packages will be available for purchase online at 2024-hospitality.com or via the company’s sales network. Official Hospitality options will be available on a first-come, first-served basis from December 1st, 2022, and there will be a pre-sale period for existing box holders at the venues beginning in November 2022.

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