Uniguest ‘unique guest’ engagement formula

Article posted by Coliseum, October 25^th, 2024

Image: Coliseum GSVA

Tim Hoddy has the knack of keeping the audience engaged and is a very lively and animated person. He strongly feels that a robust fan engagement policy can help venues to reap rich revenues.

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Hoddy who is presently working with the tech company Uniguest says that Uniguest’s funda is to provide a memorable in-venue experience to the guests.

Tim Hoddy, who is the Vice-President for Sales with Uniguest, has been involved in the delivery of Tripleplay Internet Protocol Television (IPTV) and Digital Signage for over a decade in the United Kingdom and Europe and has worked with a variety of small, medium and large world-class venues across the globe.

In an engaging and short conversation with ‘Coliseum’, Tim Hoddy, VP, Sales Europe, Uniguest, UK, profess that Uniguest does not always want to talk about technology to its customers but also believes in delivering a memorable experience to the fans, great visitor engagements and helping the venues to rake in handsome revenue.

Uniguest

Nashville (US)-based Uniguest is a world leader in providing secure engagement technologies giving its customers the opportunity to connect with their audience via modern and effective digital channels. Through their Digital Engagement Platform, a suite of digital signage, public-use, enterprise video, and meeting room technologies, Uniguest deliver connected content from anywhere to anywhere for its customers and partners.

Tripleplay by Uniguest

Tripleplay by Uniguest is a specialist audio visual (AV) integration solution designed to help businesses deliver any media content to any device across any network safely, securely and simply.

Tim Hoddy kicked off the conversation by informing that Tripleplay by Uniguest is deployed in a lot of venues and the platform allows distributing video and digital media for any screen shape or size – “Tripleplay is a single platform solution for digital signage, IPTV and video streaming and delivers memorable experience.”

He added, “Our technology is deployed in a lot of venues – about 275 – and it is not just about the big venues but we are in any size venues.”

IPTV

The Internet Protocol Television (IPTV), also called TV over broadband, is the service delivery of television over Internet Protocol networks.

Case Study – SSE Arena

The 11,000-capacity SSE Arena Belfast in Belfast, Northern Ireland (UK) is Northern Ireland’s premier entertainment venue and home to the Belfast Giants, a professional ice hockey team which plays in the United Kingdom’s Elite Ice Hockey League. It has been hosting world-class events for over 20 years.

The SSE Arena is very much invested in optimizing fan interaction which is paramount to driving and increasing revenue.

Terming the SSE Arena as a “key destination”, Hoddy informed that “right from Day One the SSE Arena has invested in technology, not just ours but a host of other things. They already had in place over 200 screens of various shapes and sizes and digital menu boards.” The biggest challenge before Hoddy and his team was upgrading the tech structure of the venue which already boasts a lot of tech trappings – “We installed bigger and better screens and super large high-impact light-emitting diode (LED).”

The Tripleplay by Uniguest-installed screens enjoyed an edge over the existing ones as “one can promote their brands across super big screens providing the fans a really great immersive experience”.

Tripleplay helped to tie together different areas of the SSE Arena and also helped to prioritize different content thus helping to drive people in.

Case Study – Tottenham Hotspur Stadium

The Tottenham Hotspur Stadium is the home of the Premier League club Tottenham Hotspur F.C. in North London (UK). With a seating capacity of 62,850, it is the third largest football stadium in England and the largest club ground in London.

Stated Hoddy with a sense of pride, “Tripleplay was the chosen platform for the Tottenham Hotspur Stadium as it is very reliable. Being able to have a clustered system that provides high availability was a massive tick in the box. And it was scalable.”

Added Hoddy, “And our concept was not just about providing a great fan experience in the spectacular facility but to benefit everybody in the organization. So, there is video all over the venue.”

Over 1,600 screens have been installed at the Tottenham Hotspur Stadium in which they are showing live matchday feeds via a range of encoders.

Sum-up

Tim Hoddy encapsulated by asserting, “Tripleplay is the platform of choice in over 275 venues because it helps to generate revenue.”

Tripleplay by Uniguest helps to provide that ‘wow’ factor to the guests as soon as they walk into a stadium and leaves a lasting impression on their minds. And Uniguest provides a sense of belonging to the fans and the employees alike.

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