Tripleplay tech does the trick across stadia



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Tripleplay at Coliseum Europe Image: MJR Group Ltd./Coliseum

Tim Hoddy who is into European sales leadership role at Tripleplay has been pivotal in the expansion and widespread adoption of Tripleplay solutions in the United Kingdom for almost 10 years. Hoddy now leads business growth and development within the professional AV division at Tripleplay across key European markets.

Jordan Pattison has been helping to spearhead the digital fan engagement evolution in United Kingdom and return on investment (ROI) Stadia utilizing the Tripleplay platform for the last seven years thus ensuring stadia and live venue clients can streamline their digital content management, deliver cutting-edge new features all while providing the venue with a solid base to generate ROI.
 

Tripleplay

London (UK)-based Tripleplay is one of the world’s leading manufacturers of Internet Protocol Television (IPTV) and Digital Signage software solutions and the platform of choice for more than 85 sports teams, arena and stadia across the world.

In an exclusive conversation with ‘Coliseum’, Tim Hoddy, VP Sales, Europe, Tripleplay, UK, and Jordan Pattison, Sales Director, Tripleplay, UK, presents case studies of few stadia across the globe where the Tripleplay technology has been deployed to enhance the fan experience and it has worked wonders. And the Tripleplay tech has also impressed the present crop of fans that are quite fastidious about what is being offered by the venues.
 

Tripleplay takeaways:

  • Keeping fans engaged;
  • Deliver engaging visitor experiences; and
  • Generating revenue using video and digital media.

Explained Tim Hoddy, “Our platform is a single platform solution that can do IPTV and streaming, digital signage and room signage to digital screens across the venue.”
 

IPTV

Internet Protocol Television (IPTV) is the delivery of television content over Internet Protocol networks. This is in contrast to delivery through traditional terrestrial, satellite and cable television formats. Unlike downloaded media, IPTV offers the ability to stream the source media continuously.
 

Digital signage

Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
 

In a nutshell:

  • Perfect system to deliver communications;
  • Helps in promoting brand awareness;
  • Helps in generating advertising revenues within organizations; and
  • Displaying digital signage creates a more engaging platform for audiences with real-time access to content.

 

Room signage

Room signage can engender a sense of organizational uniformity, enabling the business to emphasize its presence and make a powerful statement. The consistency and aesthetic nature of a company’s room signs can have a strong effect on both the employee whose room it is, and anyone who comes to visit or passes by.

Added Hoddy, “In today’s fiercely competitive tech world, video and digital engagement are key, especially in venues, to offer fans an exalted experience. Video sharing company YouTube is the second largest search engine on the Internet. So, videos are a key instrument to grab eyeballs.”
 

Challenges for venues in 2022

 

Venues

  • Pre-2020 – 150
  • Post-pandemic – + 40

He added that venues need to deliver unforgettable experiences – “Pre-pandemic there were 150 venues that had our platform using it for digital signage and IPTV. Post-pandemic, the vast majority of those 150 had invested more and we had 40 more venues that used our digital signage. Venues should deliver world class experience to fans. You need engaging experiences using video.”

Stated Jordan Pattison, “We put up engaging video content for fans in stadiums and we deliver multiple pieces of contents. We effectively deploy our technology to create unique moments for our fans.”
 

Case studies

 

Cardiff City Football Club (UK)

The Cardiff City Football Club is a professional association football club based in Cardiff, Wales (UK). It competes in the Championship, the second tier of the English football league system. The 33,280-capacity Cardiff City Stadium in Cardiff serves as their residence.

Informed Pattison, “The Cardiff City Football Club wanted to reorient their digital signage offerings to be more community and fan-focused. They invited a lot of communities and a lot of fans to send in videos of games that they might enjoy. Their content is being distributed all along the concourse. You can imagine how that builds up the anticipation, the atmosphere and the excitement in the venue.”

Tripleplay designed a solution that could fit the budgets of the club and match the experience fans at world-renowned Premier League clubs like Chelsea F.C. and Manchester City F.C. would get.

Delivering content to over 150 screens around the stadium, the Tripleplay platform has proven invaluable in delivering advertising, information, entertainment, and communications to supporters, while its flexibility has allowed Cardiff City to add new facilities and features around the stadium quickly and effectively.
 

MetLife Stadium in New York (US)

The MetLife Stadium, located just outside New York City in East Rutherford, New Jersey (US), is a multipurpose stadium that is home to the National Football League (NFL) teams New York Giants and New York Jets. The stadium is one of the largest venues in the NFL with a footprint extending across 2.1 million square feet, and a capacity of 82,500 for football and soccer, and 50,000 for concerts.

Deploying leading-edge technology to improve the fan experience was a key priority for the MetLife Stadium technology team and Tripleplay facilitated exactly that. The venue has over 2,000 HDTV screens that deliver immersive Internet Protocol television (IPTV) and informational digital signage to fans on public plazas and concourses, at concession stands and in club spaces and private suites.

As Pattison put in, “We have reimagined their entire digital footprint.”
 

Tripleplay boon

  • The IPTV system from Tripleplay is deployed everywhere in MetLife Stadium where there is a video screen;
  • MetLife Stadium concession stands have live updated menus that are all fed by the Tripleplay system;
  • Tripleplay has helped in boosting the fan engagement as well as the fan experience in the venue;
  • Tripleplay provides a very simple and easily used user interface so the customer has the ability to watch whatever they want to on the Tripleplay system;
  • Even for the menu boards in MetLife Stadium, the Tripleplay system has come as a boon because at the push of a button, better service can be provided to the fans; and
  • Tripleplay has provided the venue with a lot of flexibility when it comes to the content MetLife Stadium delivers. Not only does the facility have a full production staff on site for all of its events, they use that to deliver directly to the venue screens through the Tripleplay system.

 

Resorts World Las Vegas (US)

The Resorts World Las Vegas is the first integrated resort to be built on the Las Vegas Strip (US) in over a decade. Resorts World Las Vegas seamlessly blends the technology and luxury appeal of an urban contemporary resort with the traditions and time-honored details of the international Resorts World brand.

Tripleplay has also deployed its cutting-edge technology in this sleek resort as Hoddy explained, “The challenge was how to stand out from the crowd in a fiercely competitive market. The Resort operators decided to use that building as a big TV screen. They used the Tripleplay technology to deliver video content to this huge building. If you want tickets, promotional activities, it is a great way to grab people’s attention. When you are walking to the venue and there is this video on the screen, you get a really emotive experience and they use it to build anticipation.”
 

AS Monaco (France)

AS Monaco or Monaco is a professional football club based in Monaco that competes in Ligue 1, the top tier of French football. Founded in 1918, the team plays its home matches at the 18,523-capacity Stade Louis II in Fontvieille, Monaco (France).

Informed Hoddy, “We also worked with AS Monaco. They wanted to try and deliver a unique experience to people in the venue and they used the IPTV platform to get a singular latency feed to the premium areas – second screen, replays, rewind, etc. So, we are using the video in quite a different way to enhance the fan experience. It has really given guests their premium experience and it is promoting adaptability to be more connected to the game.”
 

The NEC venue in UK

The National Exhibition Centre (NEC) is an exhibition center located in Marston Green, Solihull, West Midlands, England (UK). It is near Junction 6 of the M42 motorway, and is adjacent to the Birmingham Airport and the Birmingham International Railway Station. It was opened by the Queen in 1976.

Added Pattison, “The NEC venue had a four million pound digital transformation project number of years ago. They wanted to achieve return on investment (ROI) in four years and they actually achieved that in the first 12 months. And our software essentially enables any client who wants to deliver this type of technology by monetizing the digital signage by selling the title of the space, by selling sponsor messaging or exclusivity within the venue. The Tripleplay system makes the entire exercise a seamless one and helps in generating revenue that is totally cost-positive. The stadium has multiple different areas of business.”
 

Daytona International Speedway (US)

The 1,01,500-capacity Daytona International Speedway is a race track in Daytona Beach, Florida, United States. Since opening in 1959, it has been the home of the Daytona 500, the most prestigious race in National Association for Stock Car Auto Racing (NASCAR) as well as its season opening event.

The Daytona International Speedway selected Tripleplay to deliver live streaming content, communications, digital menus, and interactive TV services to 1,400 screens around its new motorsports stadium.
 

Tripleplay magic

  • Tripleplay provided valuable solutions to help deliver a great fan experience;
  • The Tripleplay technology is an ideal fit for the Speedway;
  • Screens are located within the hospitality and corporate suites with integration into AMX control systems, concession stands and retail units for product promotion and live digital menu boards, infield video display boards and stadium concourses for live race playback and advertising;
  • Enhancing the fan experience; and
  • Ensuring maximum revenue generation opportunities.

 
As Pattison put in, “They wanted us to reimagine and evolve and revitalize the fan experience as you enter the venue. So they wanted to create a fan engagement zone – music, street food vendors and it all focused on the big video wall and this is something called multiview where multiple livestreams are shown on a giant video wall and fans get to savor an out-of-the-world experience which, of course, can be savored by buying a ticket to Daytona.”
 

Summary

 

Venues come in all sizes

Hoddy asserted, “We gave you examples of different venues and every venue is different. Some are big, some are small, some are huge, and some are multipurpose. Videos can help in some way to enhance the fan experience.”
 

Plumes to Tripleplay beret

  • Trusted sport partner for 10+ years;
  • 60 percent of Premier League;
  • 40 percent of US Major League Soccer;
  • 20+ different sports and disciplines;
  • 10+ National Stadiums globally; and
  • Wimbledon Tennis Tournament.

 
Hoddy averred with a sense of pride, “Tripleplay delivers on time. In 60 percent of Premier League (UK) clubs we have our technology deployed and we delivered our technology in 40 percent of US Major League Soccer (MLS) clubs. With 20+ different sports and 10 national stadiums and the Wimbledon Tennis Tournament is with us, the biggest and prestigious grass court event – the only remaining major played on grass courts.”

He wrapped up by stating, “What the team at Tripleplay look at is engagement with people and talking to people about what you are doing with videos, what are you doing in the venue. And we interact with people because it helps to better customer service.”

This is the age of digital signage and IPTV. As it can be dynamically displayed, digital signage systems are quickly replacing traditional signage. Internet protocol television (IPTV) systems are also widespread. IPTV can be viewed in several ways and is kind of a one-stop destination. Other than wireless communication, an advantage of IPTV is that if the customer has quadruple play (Internet, television, telephone and mobile phone service) with the same company the cellphone can be used to schedule the recording of a program.

Tripleplay with its unique brand of technology is sure to go places as their team with people like Jordan Pattison and Tim Hoddy at the helm work with all guns blazing.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

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