VITEC major expansion goals in Middle East

Article posted by Coliseum, October 25^th, 2022

Image: Vitec

VITEC, a global leader in end-to-end video streaming solutions, inaugurated its new office in Dubai (UAE) in line with its rapid expansion in the Middle East.

‘VITEC’ stated that the company’s investment into its new regional headquarters demonstrates VITEC’s commitment to long-term growth in the Middle East with particular focus on Saudi Arabia, UAE, Qatar, and Egypt.

Paris (France)-based VITEC is a leading worldwide end-to-end video streaming solutions provider for broadcast, military and Government, enterprise, sports and entertainment venues, and houses of worship. Combining broadcasting with livestreaming capabilities, VITEC’s H.265 (High Efficiency Video Coding – HEVC) and H.264 offering is the most extensive in the market with encoding and decoding appliances, Internet Protocol Television (IPTV) solutions for desktops and mobile devices and Peripheral Component Interconnect (PCI) cards with software development kit (SDK) for integration projects. VITEC’s intuitive digital video solutions can be tailored to each customer’s unique market needs, delivering easy-to-use technology that ensures high-quality, low-latency HD video, capturing live and recorded events for seamless distribution in a multitude of formats anytime, anywhere, to any device.

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Since 1988, VITEC has been a pioneer in the design and manufacture of hardware and software for video encoding, decoding, transcoding, recording, conversion, archiving, and streaming over IP. In keeping with the company’s tradition of innovation, VITEC is the first company to bring bandwidth-efficient HEVC compression technology into the field with portable streaming appliances.

Ahmad Bsat, Regional Sales Manager, VITEC, UAE, and Myriam Calaber, Sales Director Europe, VITEC, UK, are members of Coliseum – Global Sports Venue Alliance.

‘VITEC’ further stated that since the technology leader established its presence in the region in 2019, business in the area has accelerated. VITEC is expecting an impressive 50 percent growth in revenue for year 2022. With a highly skilled regional team of nine in Dubai and four in Saudi Arabia, the Middle East team covers sales, business development, pre-sales, and post-sales to better serve its existing customers and prospects.

Noted Nicolas Pons, Vice-President (VP) Business Development, Middle East at VITEC, “The purchase of our new office is very much aligned with VITEC’s philosophy, where strategic decisions are made regionally to future-proof our company and enable growth. We believe this investment will strengthen our presence, and expand our reach into new business opportunities, markets and verticals in the region.”

As a French private company, VITEC controls its own technologies and the supply of its components. Dedicated teams are working to optimize its products in two areas: Technically, to deliver the best in terms of IPTV distribution and video streaming, and environmentally to contribute to a greener future. Sustainability is a key part of VITEC’s core values, aligning with the Middle East’s net zero vision. The organization has been carbon neutral since 2021 and recently launched the GreenPEG initiative to further optimize MPEG technology by addressing – and minimizing – the size, weight and power of devices to reduce energy consumption.

VITEC’s establishment of the new regional headquarters follows its acquisition of Exterity, signaling the company’s intent to solidify their place as the leader of video streaming, IPTV and digital signage solutions. VITEC utilized its large engineering team of over 200 to accelerate the development of new features for Exterity’s solutions, which are now fully integrated into the VITEC portfolio.

Over the next year, VITEC intends to continue with its strategic growth plan in the Middle East, targeting key verticals including broadcast, military, healthcare, sports/venues, corporate/Government and accommodation.

Concluded Pons, “We believe our continuous investment in the region will strengthen our ties and support our anticipated further expansions in the Middle East. Our products and philosophy align perfectly with the region’s requirements and ambitions, and we’re looking forward to supporting companies across the Middle East for many years to come.”

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