Texas A&M booking reins in ASM Global hands

Article posted by Coliseum, June 17^th, 2021

Image: Populous

ASM Global announced recently that it has been selected to oversee bookings for Texas A&M athletics, including Kyle Field and Reed Arena (US).

‘SportsTravel’ stated that with a capacity of 103,000, Kyle Field is the fourth-largest stadium in the United States. The 13,000-seat Reed Arena hosts Texas A&M’s men’s and women’s basketball and volleyball games, as well as concerts, family shows and special events.

The 102,733-capacity Kyle Field is the football stadium located on the campus of Texas A&M University in College Station, Texas, United States. It has been the home to the Texas A&M Aggies football team in rudimentary form since 1904, and as a permanent concrete stadium since 1927.

The 12,989-capacity Reed Arena is a sports arena and entertainment venue located at the corner of Olsen Boulevard and Kimbrough Boulevard in College Station, Texas, US.

The Texas A&M Aggies football program represents Texas A&M University in the sport of American football. The Aggies compete in the Football Bowl Subdivision of the National Collegiate Athletic Association (NCAA) and the Western Division of the Southeastern Conference.

The Texas A&M University is a public land-grant research university in College Station, Texas (US). It was founded in 1876 and became the flagship institution of the Texas A&M University System in 1948. As of 2020, Texas A&M’s student body is the second largest in the United States.

ASM Global is a venue and event management company based in Los Angeles, California, US, specializing in managing stadiums, convention centers, theaters and unique venues.

ASM Global Vice President of Content Development, Dana DuFine, stated, “We have already received tremendous feedback from the live-entertainment community about these two amazing venues. The artiste community is looking forward to having a chance to play at these great venues and we know that the University and Bryan-College Station communities are ready for great shows.”

‘SportsTravel’ further stated that the agreement will seek to expand existing entertainment offerings at Reed Arena. ASM Global will also develop a Texas A&M ‘event experience team’ to support live entertainment at the varsity.

Stated Darren Davis, General Manager, Reed Arena, “To have a partner like ASM Global assisting us in bringing content to our venues will elevate the entertainment offering to a whole new level. Their expertise and experience in working with large-scale touring shows is invaluable. In conjunction with ASM Global, we look forward to bringing exciting and unique events to the local community.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.