Aldar-Manchester City F.C. set soccer goals

Article posted by Coliseum, February 2^nd, 2022

Image: Manchester City & Aldar

Aldar Properties, Abu Dhabi’s biggest property developer by market value, has become the official real estate partner of Premier League champions Manchester City F.C. (UK).

‘The National’ stated that Aldar sent out a statement on January 27^th which mentioned that the partnership allows Manchester City and Aldar to work together on new real estate, retail and football education-related projects within the region.

Aldar Properties PJSC is a real estate development, management and investment company with headquarters in Abu Dhabi, United Arab Emirates. The company’s shares are traded on the Abu Dhabi Securities Exchange.

The Manchester City Football Club is an English football club based in Manchester that competes in the Premier League, the top flight of English football. Founded in 1880 as St. Mark’s, it became Ardwick Association Football Club in 1887 and Manchester City in 1894.

The City of Manchester Stadium in Manchester, England (UK), also known as the Etihad Stadium for sponsorship reasons, is the home of Premier League club Manchester City F.C. With a domestic football capacity of 53,400, it is the fifth-largest in the Premier League and 10^th-largest in the United Kingdom.

‘The National’ further stated that Aldar will use the Manchester City brand and intellectual property to promote selected residential projects to the club’s global audience. The partnership will also benefit local communities as the two entities will work on developing the football landscape in Abu Dhabi and the rest of the UAE.

Aldar’s brand will also be featured at Etihad Stadium on matchdays throughout the year. The developer will also seek to engage Manchester City fans in the UAE, at Etihad Stadium and across the world with exclusive events and campaigns in collaboration with the club, the statement added.

Said Stephan Cieplik, Senior Vice-President for Global Partnership Sales at City Football Group, “As a club, we are continually working to find new ways to engage with our global fan base and offer unique experiences for our communities around the world. By aligning with Aldar, the club will be able to further use the power of football to make an impact within the region and build on Manchester City’s growth in the UAE.”

As part of the agreement, Aldar will use the Manchester City brand and intellectual property to promote select residential projects to the club’s global audience.

Rashed Al Omaira, Chief Commercial Officer at Aldar Development, stated that the deal with the club will help Aldar engage closely with customers and investors in international markets and provide them with access to Abu Dhabi’s real estate market. This partnership will also promote and encourage sport in Abu Dhabi and will enable the next generation of UAE footballers to learn from some of the world’s top football coaches.

The deal with Aldar is the second the club has signed in less than a month with an Abu Dhabi entity.

Earlier in January, the club joined hands with Abu Dhabi’s renewable energy and sustainable development company, Masdar.

As part of the agreement, Manchester City F.C. and Masdar will run a global campaign aimed at raising awareness of the importance of climate action and mitigating climate change.

Masdar is investing in the development of renewable energy projects across the Middle East and North Africa, and wider international markets, with a presence in almost 40 countries worldwide.

Masdar Chief Executive Mohamed Jameel Al Ramahi said at the time, “Climate change is the defining issue of our time, which affects us all. By working together to raise awareness, educate and take action, we can turn this global challenge into an opportunity. Manchester City is one of the biggest names in world football and Masdar is now one of the biggest players in clean energy, by working together across different activities and initiatives, we can play our part in delivering a sustainable future.”

The City Football Group Limited is a holding company that administers association football clubs. The group is owned by three organizations, of which 78 percent is majority-owned by the Abu Dhabi United Group, 10 percent by the American firm Silver Lake and 12 percent by the Chinese firms China Media Capital and CITIC Capital.

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